Fresh ideas on how to improve your comment spam

If you send over a half-finished piece that requires extensive rewriting, it's far less appealing than a ready-to-publish article. So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. To help boost your business' profile on …

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Optimizing Content Quickly and Ferociously without relying on meta tags

While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Application of link metrics to define a single, predictive score ensures that forecast of trends in domain performance makes better …

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The evolution of bounce rates in SEO

Use simple textual links with relevant keyword-rich anchor text. Because there are so many sources publishing so many things, the overall value of each publisher has gone down. Life insurance products such as renew life reviews are designed to provide you with the reassurance that your dependents will be looked …

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Don't forget about local search

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. The really high profile publishers who hold all the authority have, as a result of this oversaturation, gotten far pickier when it comes to …

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The truth about walled garden sites

You have some older articles that Google has probably already indexed and, if it's a good article, you will have got links to it. However, times have changed, and the Google Penguin update took a major stab at anchor-rich backlinks. Life insurance products such as renew life are designed to …

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Make a good use of page rank

As you make changes to your websites, add content, revamp the navigation, and so on, it can be easy to forget that making sure your title tags, META descriptions, and originally used keywords are still important. Google has some strong preferences when it comes to the type of code on …

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Short Story: The truth about analytics

Every webmaster should work to learn more about Google penalties-both to avoid them from applying to your site and to learn to take appropriate action if and when a penalty ever emerges. You'll also need a degree of differentiation if you're going to stand out in search engines. Shop for …

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Which Search Engines use authoritativeness to determine indexing?

If deleting the duplicate content altogether isn't an option, you can use 301 redirects or selective robots.txt files to ensure that Google only crawls one instance of each page. Header tags are not as critically important for your site rankings as they used to be, but these tags still …

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Here is a quick way to solve a problem with forums

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

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Determining Relevance: Trust your gut when it comes to webmaster tools

An SEO strategy for a business might be to create content for a desirable group of keywords or audience that their competitors have overlooked. Google's mobile-first index is now a reality, which means it's drawing its results from mobile-optimized sites first, rather than sites geared to desktop computers. The world …

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Establish intuitive information architecture by considering hits

Combined with the fact that SEO is a much more competitive space for short keywords, long-tail keyword phrases are the best way to go when writing content and building an SEO campaign. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular …

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Indicate the header in an HTML document by using rankings

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. For example, if you have higher-than-average CTRs, you'll have a tendency …

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Things to avoid when dealing with onsite SEO

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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Winning marketing tactics for SEO campaigns

This trend is only just getting started and will become a major deciding factor in the coming years, with 2020 expected to be a pivotal point in this next SEO evolution. Its algorithm can only use certain indicators to judge whether or not a link is natural, and as long …

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Focus on ROI Instead of mobile search

In the passive approach, you'll simply wait for Google to index your site, and trust its best judgment when it comes to canonicalizing your URL structures. Without goals, it's nearly impossible to objectively measure your progress, but with too lofty or unfounded goals, you'll only set yourself up for a …

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Content doesn't necessarily mean written words

Now and again you are bound to have some indexing troubles. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error …

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What should you track in order to gain the best results?

It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. Respected is a trickier quality to evaluate, because it can't be objectively measured. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with …

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A measure of quality based on organic search

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it's now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website's backlinks …

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Boost site speed and utilise text links

Be mindful of web-safe colors. The title tag is featured prominently in the search engine results pages (typically it is used as the clickable link) as well as in the browser window. Because of this, the competitive approach is all about using your competitors and gaining ground on them wherever …

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Why walled garden sites matter

Easier said than done, I know. It can be time-consuming to manually go through every search result and identify what, exactly, is your competition's kryptonite. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can …

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Tactics around URLs

When we're creating content, if we don't understand what the purpose is, then that's when we really get confused about what is good and what is just good enough. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that's relevant to the …

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Don't forget widgets

There are two main camps when it comes to hosting technologies: Linux and Microsoft Windows. AB testing starts with a control or initial marketing scenario. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed …

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