You have some older articles that Google has probably already indexed and, if it's a good article, you will have got links to it. However, times have changed, and the Google Penguin update took a major stab at anchor-rich backlinks. Life insurance products such as renew life are designed to …

One of the most frequently asked questions by fellow SEO consultants probably is: "What online marketing tools do you use?" As internet marketing grows in sophistication, and SEO becomes an even larger aspect of every facet of your website marketing strategy, it becomes crucial for your website copywriters to also …

As you make changes to your websites, add content, revamp the navigation, and so on, it can be easy to forget that making sure your title tags, META descriptions, and originally used keywords are still important. Google has some strong preferences when it comes to the type of code on …

In the old days of SEO, you could optimize both your offsite content title and the anchor text of your link to include specific keywords and phrases identical to the ones you want to rank for. Engagement constitutes the primary business model for Web 4.0. A well made purple …

Every webmaster should work to learn more about Google penalties-both to avoid them from applying to your site and to learn to take appropriate action if and when a penalty ever emerges. You'll also need a degree of differentiation if you're going to stand out in search engines. Shop for …

Speak concisely; you're working with a limited amount of space in both titles and descriptions, so you want your words to count. Awesome, right? Shop for unique & unusual unusual gifts lads & boys online. Once Melting Dish have built a good website the question remains how will you get people to …

SEO stands for search engine optimization and is supposed to ensure that your website and content have the best chances to rank high on the search engine result page (SERP). Say that you have two versions of your page: one targeting UK readers with British English spellings, and one targeting …

If deleting the duplicate content altogether isn't an option, you can use 301 redirects or selective robots.txt files to ensure that Google only crawls one instance of each page. Header tags are not as critically important for your site rankings as they used to be, but these tags still …

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

An SEO strategy for a business might be to create content for a desirable group of keywords or audience that their competitors have overlooked. Google's mobile-first index is now a reality, which means it's drawing its results from mobile-optimized sites first, rather than sites geared to desktop computers. The world …

You might be surprised to find that nearly 90 percent of online transactions in North America are from B2B sales, not B2C (business to consumer). First, it’s not compressed in its physical size on the disk. Lets use the search term SEO Consultant as an example. There Business Profile …

Our data shows that even if it's a high authority website, the link had no impact. Content machines used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. I heard that storytelling in …

Combined with the fact that SEO is a much more competitive space for short keywords, long-tail keyword phrases are the best way to go when writing content and building an SEO campaign. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular …

In fact, acquiring back-links may be the most important of SEO. Today, Google operates under an entirely different algorithm. What happens when you search for what is a leased line for instance? While Article Leads plenty of differences between SEO and content marketing, there are also many areas where they …

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. For example, if you have higher-than-average CTRs, you'll have a tendency …

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

But at the same time, it isn't a perfect or comprehensive solution for your client's marketing needs. Get to know and love anchor text and it will love you back. On a chilly evening, what could be better to wear than a wedding shawl around your shoulders. This Business Profile …

This trend is only just getting started and will become a major deciding factor in the coming years, with 2020 expected to be a pivotal point in this next SEO evolution. Its algorithm can only use certain indicators to judge whether or not a link is natural, and as long …

In the passive approach, you'll simply wait for Google to index your site, and trust its best judgment when it comes to canonicalizing your URL structures. Without goals, it's nearly impossible to objectively measure your progress, but with too lofty or unfounded goals, you'll only set yourself up for a …

Now and again you are bound to have some indexing troubles. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error …

Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing …

It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. Respected is a trickier quality to evaluate, because it can't be objectively measured. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with …

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it's now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website's backlinks …

Be mindful of web-safe colors. The title tag is featured prominently in the search engine results pages (typically it is used as the clickable link) as well as in the browser window. Because of this, the competitive approach is all about using your competitors and gaining ground on them wherever …

Easier said than done, I know. It can be time-consuming to manually go through every search result and identify what, exactly, is your competition's kryptonite. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can …

When we're creating content, if we don't understand what the purpose is, then that's when we really get confused about what is good and what is just good enough. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that's relevant to the …

In the past, research has shown that more than 95% of all searchers are long-tail. The top part of the code is mostly HTML. What's more; it's totally free! Have you seen this wonderful new rocking horses ? Have you seen this great place for organic local veg boxes ? So, what …

There are two main camps when it comes to hosting technologies: Linux and Microsoft Windows. AB testing starts with a control or initial marketing scenario. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed …

SEO moves fast. It's an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. As they crawl your site, they index content to appear in the search engine results. Since the advent of …

Having proper meta tags is essential. Generating leads becomes the primary goal. It's a good idea to know the sales cycle in your industry because people with different job descriptions have different roles. A lovely present would be one of those rocking horse UK . For example, a search for organic …

Choose keyword frequency over keyword density. What you already know about your business is right - the Web is a new medium, not a new universe. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct …

An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Use boldface, italics, uppercase, and different text color variations for emphasis. It's all very well to know what problems you can look for …

For humans this will not be possible, but for search engine, this is every day's work. And votes help show that you are important and relevant and help drive greater visibility in Google search results. Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents …

By using on page content, you'll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service offered …

Don't fill your page with lists of keywords, attempt to cloak pages, or put up crawler only pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. These spiders visit websites randomly …

SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any eCommerce business can take full advantage of this ever-expanding marketplace. Most brands seek to reach multiple audiences. Use only lowercase letters in URLs. Visually, I prefer a …

Google Images allows you to filter results based on those available for reuse. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page …

Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Content that is valuable and useful gets shared. Create something people can use right …

Many advertisements seek to elicit emotional responses from consumers. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. If you're looking for …

A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then …