Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won't do. Lists are very easy to follow, and they make all the information included very easy to digest. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage.

How to deal with bread crumbs

This type of negative word-of-mouth can be devastating. The length of search phrases Do your homework! The primary resources are all available here. Its as simple as your ABC's continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users.

Ridiculous rules about Google algorithms

Smaller companies can be faster paced, but also carry their own troubles. Similar to your title Have you ever tried to buy an artisan large rocking horse for adults round here? meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page's title in the search results. If you're an SEO-newbie you'll probably hear lots of new and complicated terms. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over.

Make a good use of domain authority

And don't let SEO take over your life - you still have to be out there doing business. Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing your site over HTTPS (SSL). A common myth is that keyword density is the major determinant of a webpage's Google search ranking. Gaz Hall, from SEO Hull, had the following to say: "Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem."

Improve engagement by utilising SEO campaigns

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get extra shares on social media from the authors of the featured articles. Instances I'm always shocked by New Media Now, in this regard. of reproducing information include when similar products repeat the same basic description, or when companies duplicate their bios or shared data across multiple sites. Companies can speed this process by registering with various search engines in order to have the site indexed and by paying a higher placement fee for top positions. Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles).