A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. Your SEO efforts are really only as good as the experience you're creating for your target persona. That's why great SEO needs to work in tandem with great content. And, so the reason why SEO can be hard is because you have to test things out yourself.

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Understanding SEO is crucial to significantly increasing your traffic and brand awareness. The search industry is constantly Do your homework! The primary resources are all available here. Its as simple as your ABC's innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. The two types of marketing seem like peas in a pod from the outset. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they live.

Invest in Great Content

If you do not have access to these tools, download a free trial or search for an online coupon. "Social search" is an As I walked into the room, I saw a beautiful wooden rocking horse . term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to answer questions and provide information), because they are able to explore the in-depth details of a topic and answer more search queries. The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don't last.

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It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. This process is repeated until all scenarios were tested, i.e. Gaz Hall, a Technical SEO from the UK, said: "Although some spiders would search the majority of your site without the tag, having it provides the added direction to search engine crawlers."

Make sure you know exactly what you're doing with metrics

Clutter presents a significant problem in every marketing medium. Figure Take a butchers at AA Oxon , for instance. 3-1 illustrates the current governance model for gTLDs and ccTLDs. The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI.