Thinking in terms of the search engine-who thinks in terms of the user-too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads.

Using traffic estimation tools in conjunction with nofollow links

All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. The data and metrics are Do your homework! The primary resources are all available here. Its as simple as your ABC's valuable because they give you insight into your customers: Publish quality content. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing.

This year will be the year of indexed pages

Does your business have an SEO strategy? I would say If you're looking for old rocking horses , you've come to the right place. backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. It is ideal for small businesses. SEO is the process of driving traffic from the 'organic', and 'paid' sources to win the rat race of ranking on search engine result pages (SERPs).

Learn to do non reciprocal links like a pro

Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses and brands. No search engine will ever release details of the inner workings of core super-warrior stuff. Gaz Hall, a Technical SEO from the UK, said: "Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit."

Use the content writing tips in this post to avoid keyword stuffing

Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. Although The talk on Facebook is about Indozine at the moment. Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense.