Boost site speed and utilise text links

Be mindful of web-safe colors. The title tag is featured prominently in the search engine results pages (typically it is used as the clickable link) as well as in the browser window. Because of this, the competitive approach is all about using your competitors and gaining ground on them wherever …

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Broken Internal and External Links

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. If you are just starting a site, you may be able to get by with a shared host. As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. Remarketing re-engages …

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Search marketing implications related to web 2.0

For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). Meta description tags can influence click-throughs but aren't directly used for rankings. Each search engine may have …

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Write a keyword-rich introduction about analytics

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it's more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching …

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Thinking about gateway sites makes everything OK

They can be used to create content for sharing on social media sites like Facebook, Twitter and Medium, for example. Keep in mind that the more searches on a given keyword, the more competitive it may be. For the SEO pros who want to keep careful and easy track of …

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Don't be afraid to use long-form content

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping …

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Explosion of the digital arena

This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each page and or post. These objectives form the basis for …

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A few words on keyword research

So what constitutes low quality and how can it be avoided? This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Some come with banner ads plastered over your site, while others are genuinely free …

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Adjust your appearance in search by utilising doorway sites

When I conduct keyword research I usually generate a short list by eliminating anything over eight thousand searches per month and anything less than three thousand searches per month. Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and …

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At last - revealed: the secret to SEM

The basic premise of meta search engines is to aggregate these search results from many different crawler-based search engines, thereby improving the quality of the search results. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal …

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Find Sites Linking To More Than One Competitor

Brand loyalty constitutes the ultimate objective of building powerful brands. Solid communications objectives should be established. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won't happen overnight. It takes persistent …

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Identify What's Working and What Isn't with regards to static pages

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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Satisfy a compelling customer need

Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. But simply knowing what …

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Start simple, but don't forget ROI

You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. Subsequently, the market response from 'A' will be compared to that of 'B'. You need a clear strategy on your most profitable keywords. You …

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The mysterious world of organic links

If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want to spend a bit more time asking your customers, setting up focus groups, or analyzing spending patterns. It's generally accepted that using copyright notices and legal …

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How you will benefit from canonical URLs

Search engines like to see static-looking links. Head and long tail: What's the difference? Unlike TV advertising and other large-scale marketing campaigns, companies don't require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. The best part of on-page optimization …

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Invest in longer posts

Common forms of database coding include lifetime value analysis, customer clusters, and location data tracking. Google consistently changes its preferences as to what it 'likes' in a website - this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to …

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Let's talk about landing pages

As stimuli reach an individual's senses, short-term memory processes them. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their …

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Lets look at our approach to URLs

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every …

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Questions to ask about page impressions

Every page should be given a title that describes its content. Synergies take place between countries and regions. The easier you make it for people to read your content, the more of it they absorb. To get links from high quality blogs, you need to create link-worthy content on your …

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Things that make you love and hate page impressions

Even fewer individuals focus on quality without any price considerations. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve …

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Actionable tips on keyword research and Instagram

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Onsite SEO refers to …

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Analyse your existing link research

Brands can also be different but should incorporate the multiculturalism present in society. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's own …

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It's a win-win strategy with an emphasis on SERPs

If your site is littered with lengthy, indecipherable URLs that don't align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer …

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Multiple URLs

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. You should try to get the main idea of the paragraph through in …

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Set up 301 redirects

Google and other search engine providers suspect such duplicate content seeks to fool the search engine and subsequently penalizes the site with a poorer search rank. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Readability …

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The death of link research

Strategically employ bulleted lists, headings, and subheadings for clarity and information organization. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. It's not enough just to update regularly anymore; posts consistently need …

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The secret to finding world class tools for authority sites

Remarketing ads appear the next time an individual accesses the internet or uses a mobile device. Finding the search phrases that your website or blog should be optimized for is essential to any search engine optimization campaign. Repetition helps increase consumer ad recall as well as brand recall. Search is …

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The truth about webmaster tools

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. At the time of this writing, The problems with free hosts are multifold. Do you have enough pages around a specific topic area that it would make sense to …

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What you should have asked your teachers about static pages

When you combine the robots tag with an easily indexed website, Google and other major search engines can find and index all of the pages on your website or blog. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin …

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Your key to success: keywords

Niche social networking sites focus on a specific interest, hobby, or demographic group. You will need to present information in an easy-to-follow fashion. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines …

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Actionable tips on analysis and Facebook

I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Shorter domain names (consisting of a single English vocabulary word) tend to attract more broad (untargeted) traffic. Headings give your web page structure and help search engines …

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