Tactics around URLs

When we're creating content, if we don't understand what the purpose is, then that's when we really get confused about what is good and what is just good enough. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that's relevant to the …

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Top trends in authority sites to watch

An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Use boldface, italics, uppercase, and different text color variations for emphasis. It's all very well to know what problems you can look for …

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Repurpose old meta tags

SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any eCommerce business can take full advantage of this ever-expanding marketplace. Most brands seek to reach multiple audiences. Use only lowercase letters in URLs. Visually, I prefer a …

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Why most people will never be great at keywords

Many advertisements seek to elicit emotional responses from consumers. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. If you're looking for …

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Losing Focus on domain authority

You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result …

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Learning about mobile search

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. If search engines don't know …

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Make the most of SEO by really understanding citations

This step is extremely important so we'll take a deeper dive on the most effective way to research your competition. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine …

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Clear and unbiased facts about duplication

Before you decide to put a link on a web directory, ensure that the benefit will be there. The marketing team also tries to discover how those outside of a company view the brand. SEO has matured. It is a serious business, and most brands invest a lot of time …

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How to learn about web 2.0 in a few hours

Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. Google's featured snippet is a tool through …

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Discover the connection between user experience scraping

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Shared hosting (just like free hosting) uses virtual IPs to host multiple domains on the same web server. Those new to SEO think that this kind of online marketing strategy is a long, complicated process …

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Improve engagement by utilising mobile search

But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. Save time and still get clicks. Marketers post ads prepared for television to video websites. While search engines have gotten much better at identifying these spammy sites, and …

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Try to target a hungry crowd by paying attention to plugins

On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. The PPC (pay per click) activities should also be very good. Make note of the unique characteristics on-page and in the source. Black hat SEOs spend nights scheming and biding time …

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Latest developments in web portals

They are often more willing to visit stores or search online prior to making decisions. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. It has become a trend by SEOs to remove older content, especially …

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Moms use search engines twice as much as non-moms

Googlebot is Google's web spider. The markup languages have become more important to SEO. Repetition makes it more likely that a particular brand will come to mind. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO …

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Cracking the page impressions code

Typically, part of the answer is by targeting less popular keywords. At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). online retail purchases havegrown from $262 billion in 2013 to $370 billion in 2017 …

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Define your goals with regards to site submissions

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. Technical SEO refers to the technical aspects of on-page SEO like site …

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Apply these secret techniques to help with white hat SEO

In this connection, it should be important to remember what all a search engine can crawl: Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the "average" numbers up. This sort of exposure …

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Google ranking factors can be affected by backlinks

Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a 'value add' - and that can be in many areas. Since heading tags typically make text contained in …

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Keyword Research: What Comes Next

They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. SERPs will get more personalized and will take into account users' interests, hobbies, location, search history, and certainly gender. SEO specialists will also have …

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Lessons I learned about indexed pages

Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority …

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Reasons why marketers love mobile search

Every little bit counts. Good link campaigns are time consuming but valuable for every Web site seeking new business. Google's war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk of being penalized. When you …

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Test Your Interface Design for Usability

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. A large scale …

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Why I hate gateway sites

As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Good link campaigns are time consuming but valuable for every Web site seeking new business. SEO is here to serve not only you - a website owner, blogger, entrepreneur but …

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Pay attention to onsite SEO

Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. By using Google Developers' PageSpeed Tool, you can quickly and easily understand just how long it takes for your site to load as a whole as well as individual pages. Place …

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Clarification about RSS feeds

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Google, Yahoo and Bing …

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Remember that authority sites make the web go round

A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed) will normally allow the target page on the new domain to escape the worst …

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The back story of keyword research

Many different hosting options are available. What if it fills them with confidence that they're in good hands? You have to build relevance layer by layer to exist outside the wrath of "corrective" search engine algorithms. If it would be helpful to your audience, share it.

Take care when dealing …

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The hidden agenda behind authority sites

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. Google has a free tool …

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The ultimate revelation of keyword density

after coming up with all possible variations of 'B'. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. Page meta descriptions appear in search results, which means they should always match the page's content. The more popular and important a site …

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This story about webmaster tools will haunt you forever

Search engines largely ignore duplicated content, so ask yourself what's left on a given page if all the content that is a repetition of somewhere else is excluded. Again, start by disabling JavaScript before accessing your website. A 301 redirect is a permanent redirect from one URL to another. Whether …

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