Don't forget widgets

There are two main camps when it comes to hosting technologies: Linux and Microsoft Windows. AB testing starts with a control or initial marketing scenario. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed …

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Take care when dealing with reporting

For humans this will not be possible, but for search engine, this is every day's work. And votes help show that you are important and relevant and help drive greater visibility in Google search results. Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents …

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Pay attention to canonical URLs

Don't fill your page with lists of keywords, attempt to cloak pages, or put up crawler only pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. These spiders visit websites randomly …

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The death of link bait

Google Images allows you to filter results based on those available for reuse. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page …

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The secret to finding world class tools for cloaking

Leave room for eventual hosting upgrades should your site make significant gains in popularity. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. And the whole SEO digital marketing service package may be named all under SEO Packages since customers basically comprehend this …

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Latest developments in social media

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. This has a direct impact on my SERPs and helps to improve click-through rates. You absolutely should not use underscores. Matt Cutts has confirmed on his …

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At last - revealed: the secret to analytics

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Paid software is not exempt from this rule; it will also …

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At last - revealed: the secret to inbound links

That takes time. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. There's an art to properly optimizing a website with keywords. When you input one keyword, multiple keywords or even something as simple as your domain name into the …

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Can static pages really make a difference?

While designers like PDF files because PDFs preserve designs, this file format isn't great for users. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and …

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Everything you need to know about html

This makes it incredibly hard to attribute what is working and not working on campaigns. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. If you are a webmaster …

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Overusing topic tags can be harmful

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business' online presence. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number …

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Start simple, but don't forget meta tags

Buzz marketing has become one of the fastest growing areas in alternative marketing. Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. Google has drawn conclusions about user-behavior in search, realizing that searches …

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Who else wants to be successful with walled garden sites

Advertising and buzz communication programs from actual customers typically cannot create a successful buzz by themselves. Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to …

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A do-it-yourself guide to LSI

Brands and individuals engage in conversations and interact in several ways. The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search …

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Actionable tips on bounce rates and Twitter

Use keywords in the URL of your page. Using a website URL that's full of symbols and numbers will hurt your ranking since most people aren't searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. The traffic manager works closely with the advertising …

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Aligning Questions to Content

One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel='nofollow'" instructs Google to not allow PageRank to flow through the link. If you only do a little SEO once in a while, then you need to adjust …

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Clarification about bounce rates

Google is constantly looking for ways to improve the quality of their search results. Depending on my mood, I'll answer with something like, "Be interesting" or "Get faster." One cannot simply unsheath magical daggers to slay search engine dragons. What makes SEO so hard? By correctly using header tags in …

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Combine responsive design and quality for Supercharged SEO

These models are far from perfect. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Before we jump into the data points, I'd like to remind readers that keyword selection matters just as …

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Fun with onsite SEO for now

Google and others are indexing more pages than ever. Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. This is a terrible user-experience and is exactly the opposite of what Google wants. Just as …

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Identify potential partners

Using website templates is a sound strategy as long as you can ensure that every page has a unique HTML title and meta description tag. Design sites to ensure cross-browser compatibility. Wikis are related to blogs, but they're more of a democratic community. How do you work out the price …

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Predicting Future Trends

All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. 'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. The secret is …

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The professional approach to social media

Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. Follow our golden rule first though - keep it simple. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for …

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Are you making these forums mistakes?

List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

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Create content about javascript

It's clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Develop SEO-enabled content from …

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Effective Use Of Guest Blogging

Content machines used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Link building happens when you manage to get more links to your website from other sites than your competition. In other …

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Everything you need to know about non reciprocal links

An alternate name for the process in the context of search engines designed to find web pages on the Internet is Web indexing. When in doubt, define a term or explain a concept in your content. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile …

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Interesting facts I bet you never knew about walled garden sites

Brand managers develop social media marketing campaigns for many reasons. Advertisements trying to evoke feelings or emotions and match those feelings with the good, service, or company feature affective message strategies. There are a few things that feed into this but I think the most important ones are: that there …

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Take a customer focused approach to social media

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. Google …

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To get fast rankings, you need social media

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting …

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Your key to success: Google algorithms

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople, telemarketers, or the email sales force. No follow links are defined as the links …

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Demographic segmentation

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Plagiarism is another thing …

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The secret behind 301 redirects

Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. You can't just aim for clicks with your organic SEO efforts - you need to make sure that all your efforts results in conversions (including contact requests, phone …

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