Interesting facts I bet you never knew about walled garden sites

Brand managers develop social media marketing campaigns for many reasons. Advertisements trying to evoke feelings or emotions and match those feelings with the good, service, or company feature affective message strategies. There are a few things that feed into this but I think the most important ones are: that there …

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Take a customer focused approach to social media

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. Google …

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To get fast rankings, you need social media

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting …

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Your key to success: Google algorithms

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople, telemarketers, or the email sales force. No follow links are defined as the links …

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Demographic segmentation

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Plagiarism is another thing …

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The secret behind 301 redirects

Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. You can't just aim for clicks with your organic SEO efforts - you need to make sure that all your efforts results in conversions (including contact requests, phone …

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At last - revealed: the secret to inbound links

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Change the titles on your least successful pages twice a year. Why? Because …

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Beginner's guide to bounce rates

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. According to Google, website loading speed is a very important SEO factor. Google …

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Improve site speed

The Web search engines make use of a Crawler or Spider that crawls the website content. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely …

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Increase Organic Traffic by the manipulation of LSI

Google Search can be a great source of traffic to any website. It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential. Consumers, as a whole, enjoy content …

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People still ask me about hits and its importance today

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy - in-depth content …

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Slice-of-life SEO

A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. When you do the same search queries over time, it will start to become clear what is trending up and down. Link building refers to building credibility on your website by having …

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Things you most likely didn't know about stickiness

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor's DA when starting your SEO analysis. In my opinion …

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How we improved our RSS feeds in two days

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have …

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Start simple, but don't forget googlebot crawlers

These constant changes in SEO strategies with Google's change will never let Seo die. A visual ad places the greatest emphasis on a picture or the optical element of the presentation. By constantly creating new content around your product page, you will be getting more and more pages indexed - eventually …

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What can Instagram teach you about bounce rates

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. Alternatively, use the …

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When your use of social media becomes obsessive

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages' analytics. This, in turn, can be used to design a better user experience. Your SEO writer and SEO expert should be able to …

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Write a keyword-rich introduction about citations

For example, you have been creating webpages and blog posts that are just 200-300 words. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. In the past, implementing SEO mainly involved in ensuring the targeted keywords are …

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