Why walled garden sites matter

Easier said than done, I know. It can be time-consuming to manually go through every search result and identify what, exactly, is your competition's kryptonite. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can …

more ...


What everyone ought to know about analysis

Choose keyword frequency over keyword density. What you already know about your business is right - the Web is a new medium, not a new universe. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct …

more ...

Make SERPs a priority

Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Content that is valuable and useful gets shared. Create something people can use right …

more ...

Interesting facts I bet you never knew about static pages

A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then …

more ...

Actionable tips on hits and Pinterest

Embedded images in your content serve as important relevancy factors. Pay attention to your image's title, file name, caption, description and alt text. The major goal of all external optimization activities centers on link building. Building brand advocates requires an approach that differs from one designed to engage consumers with …

more ...


What everyone ought to know about white hat SEO

Regardless of the type of SEO needed, many companies struggle with whether or not to hire an in-house SEO or go with an outsourced agency or consultant. Creating great content may even help you to rank better! In document analysis, search engines look at whether they find the search terms …

more ...

Losing Focus on user generated content

Be careful. What you don't know can and will hurt you. Common objectives marketing teams seek to achieve include an increase in market share, sales, and brand loyalty. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the …

more ...

Carve out time for concentrating on splogs

An additional complication to an advertising campaign may emerge. Use Intelligent Page Formatting. There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword …

more ...


How Search Engines Evaluate Authority

If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. One involves …

more ...

Update your scraping on a regular basis

It's entirely possible that the website's editor or administrative staff didn't realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future, because they may …

more ...

Super-easy ways to learn everything about quality

Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to "help users navigate your site". With search engines becoming smarter and more sophisticated …

more ...

Generate Interest and Give Information

Adding your site to any web directory just to get a backlink will have a negative effect on your website's ranking. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way …

more ...

Are you making these link exchanges mistakes?

The SEO plan contains information on internal and external proposed optimizations. That is the reason why same search string generates different results in different search engines having distinct algorithms. In the face of these cluttered conditions, firms continue to seek to be heard. A focused crawler crawls the web looking …

more ...

Create an Engaging Web Presence by the use of CTR

Not all back-order agents provide the same service levels. Company leaders view marketing expenditures as non-revenue-generating activities. Repetition helps embed a brand in the consumer's cognitive memory. So, most SEOs are self-taught.

Build content that ranks well

One great way to increase your link building strategy is to analyze your …

more ...

How to deal with social media

Backlinks are hyperlinks that point back to your website. This is because there are hundreds of factors that weigh in to number one rankings and exact match domains are no longer a sure thing. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally …

more ...

My thoughts on canonical URLs

What SMEs haven't realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average …

more ...

Pay attention to doorway sites

Publish content that people would like to share and link to. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Start as you …

more ...

Reasons why you cannot learn web 2.0 well

So don't think that Panda is the only one out to get you. Although web spiders do their best to obtain as many documents as possible for search engines to index, not all documents get indexed. Many free tools are available on the Internet, including content management system (CMS) portals …

more ...

Start simple, but don't forget canonical URLs

Not too many years ago, content quality really didn't matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that's just not the case anymore. I highly recommend starting …

more ...

Tactics around CTR

Search engines have really smart algorithms. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around …

more ...

Tell me more about quality

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace - especially on mobile devices. But do a search on Google for "seo company" and see what happens. Google's spider is called Googlebot and you can see it …

more ...


The truth about authority sites

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

more ...

Understand about bounce rates

In the past, Google's algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google's most aggressive attempt to clean up its search results and in turn, this is having a major …

more ...


Clarification about ROI

Information Architecture allows people and search engines to better understand the content structure on a site. A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. The conative component consists of the individual's intentions, actions, or behavior. When you delete one or …

more ...



Quality over quantity when it comes to javascript

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Off-Page SEO is made up of everything away from your site that you technically can't control (although, you …

more ...

SEO does not happen in a bubble

If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that offers your own take on the product you're selling. Most SEO firms will tell claim it takes 4 to 6 …

more ...

Search engine health checks should look at stickiness

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

more ...



Clarification about trust rank

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It's important not to waste …

more ...

Myths and misconceptions about landing pages

One could argue that the deceptive SEO practiced in its early days is long gone. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. There's no point in creating new content if it's not authentic enough to stand out. Even …

more ...

Planning for ROI outcomes

JSP, ASP, and PHP files are indexed in the same way as any HTML document. Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of …

more ...

Search for your niche keywords on Google Plus

Schema.org is a code protocol developed jointly by the world's top search engines. It's created to make it easier for companies to structure the data they present on their websites A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks …

more ...