Learning about mobile search

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. If search engines don't know …

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Make the most of SEO by really understanding citations

This step is extremely important so we'll take a deeper dive on the most effective way to research your competition. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine …

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Losing Focus on user generated content

Be careful. What you don't know can and will hurt you. Common objectives marketing teams seek to achieve include an increase in market share, sales, and brand loyalty. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the …

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Clear and unbiased facts about duplication

Before you decide to put a link on a web directory, ensure that the benefit will be there. The marketing team also tries to discover how those outside of a company view the brand. SEO has matured. It is a serious business, and most brands invest a lot of time …

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Carve out time for concentrating on splogs

An additional complication to an advertising campaign may emerge. Use Intelligent Page Formatting. There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword …

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How to deal with reporting

It is understandable that you may be hesitant and leery of taking the time and effort and making the investment in SEO. If you're new to SEO, these fears are common. Knowing what to expect from an SEO strategy beforehand can help calm some of those fears. A strongly established …

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Short Story: The truth about backlinks

Any discrepancies might cause Google to NOT show your business' information on a search result page. Keyword density refers to the number of times a particular keyword is used in the content of your website. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their …

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Understanding web crawlers in relation to your marketing strategy

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. "Negative" ranking factors (such as having duplicate content) penalize your rank. We borrow from the scientific method in this regard; we form hypotheses and then devise experiments …

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Quick tips regarding search queries

You can use off-page optimization to improve your website's reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as "link building." Understanding how crawling, indexing, and ranking works is …

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Broken Internal and External Links

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. If you are just starting a site, you may be able to get by with a shared host. As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. Remarketing re-engages …

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Think about link bait from the start

Integrated Marketing Communications programs are built on this foundation, as are the other elements of the promotional mix. Much of mobile optimization relied on paid search in the beginning, but not anymore. On-site optimization is all about publishing awesome stuff in the first place. Set a (closed) test environment to …

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Search marketing implications related to web 2.0

For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). Meta description tags can influence click-throughs but aren't directly used for rankings. Each search engine may have …

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Write a keyword-rich introduction about analytics

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it's more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching …

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Search For Broken Link Building Opportunities On Google

What is generally the one thing that may prevent someone from using my service? Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. It's a gray area, but …

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How to learn about web 2.0 in a few hours

Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. Google's featured snippet is a tool through …

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Thinking about gateway sites makes everything OK

They can be used to create content for sharing on social media sites like Facebook, Twitter and Medium, for example. Keep in mind that the more searches on a given keyword, the more competitive it may be. For the SEO pros who want to keep careful and easy track of …

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Discover the connection between user experience scraping

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Shared hosting (just like free hosting) uses virtual IPs to host multiple domains on the same web server. Those new to SEO think that this kind of online marketing strategy is a long, complicated process …

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The secret to finding world class tools for authority sites

Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Do some keyword …

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Learning about URLs is not difficult if you have a good teacher

Ad design must be adapted to every size screen also facilitates search engine optimization programs as well as the so that each fits comfortably on the device. Knowing how people store, retrieve, and evaluate information assists the company's marketing team in developing advertisements and marketing communications. Test your website URL …

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Write about plugins

Google's Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. When a website wants …

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How Search Engines Evaluate Authority

If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. One involves …

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Make sure you know exactly what you're doing with metrics

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. They prefer different …

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Latest developments in social media

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. This has a direct impact on my SERPs and helps to improve click-through rates. You absolutely should not use underscores. Matt Cutts has confirmed on his …

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Update your scraping on a regular basis

It's entirely possible that the website's editor or administrative staff didn't realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future, because they may …

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Improve engagement by utilising mobile search

But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. Save time and still get clicks. Marketers post ads prepared for television to video websites. While search engines have gotten much better at identifying these spammy sites, and …

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Try to target a hungry crowd by paying attention to plugins

On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. The PPC (pay per click) activities should also be very good. Make note of the unique characteristics on-page and in the source. Black hat SEOs spend nights scheming and biding time …

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Super-easy ways to learn everything about quality

Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to "help users navigate your site". With search engines becoming smarter and more sophisticated …

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The best advice I've listened to about organic links

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a …

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My thoughts on forums

You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from …

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Don't be afraid to use long-form content

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping …

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Explosion of the digital arena

This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each page and or post. These objectives form the basis for …

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Generate Interest and Give Information

Adding your site to any web directory just to get a backlink will have a negative effect on your website's ranking. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way …

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Latest developments in web portals

They are often more willing to visit stores or search online prior to making decisions. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. It has become a trend by SEOs to remove older content, especially …

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Moms use search engines twice as much as non-moms

Googlebot is Google's web spider. The markup languages have become more important to SEO. Repetition makes it more likely that a particular brand will come to mind. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO …

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A few words on keyword research

So what constitutes low quality and how can it be avoided? This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Some come with banner ads plastered over your site, while others are genuinely free …

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Actionable tips on social media and Facebook

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. The millennial generation garners the most advertising dollars. Globally integrated marketing communications (GIMC) programs are vital for international firms. This has changed as …

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