Try to target a hungry crowd by paying attention to plugins

On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. The PPC (pay per click) activities should also be very good. Make note of the unique characteristics on-page and in the source. Black hat SEOs spend nights scheming and biding time …

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Super-easy ways to learn everything about quality

Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to "help users navigate your site". With search engines becoming smarter and more sophisticated …

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The best advice I've listened to about organic links

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a …

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My thoughts on forums

You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from …

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Don't be afraid to use long-form content

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping …

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Explosion of the digital arena

This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each page and or post. These objectives form the basis for …

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Generate Interest and Give Information

Adding your site to any web directory just to get a backlink will have a negative effect on your website's ranking. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way …

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Latest developments in web portals

They are often more willing to visit stores or search online prior to making decisions. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. It has become a trend by SEOs to remove older content, especially …

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Moms use search engines twice as much as non-moms

Googlebot is Google's web spider. The markup languages have become more important to SEO. Repetition makes it more likely that a particular brand will come to mind. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO …

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A few words on keyword research

So what constitutes low quality and how can it be avoided? This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Some come with banner ads plastered over your site, while others are genuinely free …

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Actionable tips on social media and Facebook

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. The millennial generation garners the most advertising dollars. Globally integrated marketing communications (GIMC) programs are vital for international firms. This has changed as …

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Adjust your appearance in search by utilising doorway sites

When I conduct keyword research I usually generate a short list by eliminating anything over eight thousand searches per month and anything less than three thousand searches per month. Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and …

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Are you making these link exchanges mistakes?

The SEO plan contains information on internal and external proposed optimizations. That is the reason why same search string generates different results in different search engines having distinct algorithms. In the face of these cluttered conditions, firms continue to seek to be heard. A focused crawler crawls the web looking …

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At last - revealed: the secret to SEM

The basic premise of meta search engines is to aggregate these search results from many different crawler-based search engines, thereby improving the quality of the search results. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal …

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At last - revealed: the secret to analytics

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Paid software is not exempt from this rule; it will also …

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At last - revealed: the secret to inbound links

That takes time. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. There's an art to properly optimizing a website with keywords. When you input one keyword, multiple keywords or even something as simple as your domain name into the …

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Can static pages really make a difference?

While designers like PDF files because PDFs preserve designs, this file format isn't great for users. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and …

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Cracking the page impressions code

Typically, part of the answer is by targeting less popular keywords. At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). online retail purchases havegrown from $262 billion in 2013 to $370 billion in 2017 …

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Create an Engaging Web Presence by the use of CTR

Not all back-order agents provide the same service levels. Company leaders view marketing expenditures as non-revenue-generating activities. Repetition helps embed a brand in the consumer's cognitive memory. So, most SEOs are self-taught.

Build content that ranks well

One great way to increase your link building strategy is to analyze your …

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Define your goals with regards to site submissions

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. Technical SEO refers to the technical aspects of on-page SEO like site …

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Everything you need to know about html

This makes it incredibly hard to attribute what is working and not working on campaigns. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. If you are a webmaster …

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Find Sites Linking To More Than One Competitor

Brand loyalty constitutes the ultimate objective of building powerful brands. Solid communications objectives should be established. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won't happen overnight. It takes persistent …

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How to deal with social media

Backlinks are hyperlinks that point back to your website. This is because there are hundreds of factors that weigh in to number one rankings and exact match domains are no longer a sure thing. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally …

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Identify What's Working and What Isn't with regards to static pages

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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My thoughts on canonical URLs

What SMEs haven't realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average …

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Overusing topic tags can be harmful

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business' online presence. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number …

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Pay attention to doorway sites

Publish content that people would like to share and link to. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Start as you …

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Reasons why you cannot learn web 2.0 well

So don't think that Panda is the only one out to get you. Although web spiders do their best to obtain as many documents as possible for search engines to index, not all documents get indexed. Many free tools are available on the Internet, including content management system (CMS) portals …

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Satisfy a compelling customer need

Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. But simply knowing what …

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Start simple, but don't forget ROI

You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. Subsequently, the market response from 'A' will be compared to that of 'B'. You need a clear strategy on your most profitable keywords. You …

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Start simple, but don't forget canonical URLs

Not too many years ago, content quality really didn't matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that's just not the case anymore. I highly recommend starting …

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Start simple, but don't forget meta tags

Buzz marketing has become one of the fastest growing areas in alternative marketing. Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. Google has drawn conclusions about user-behavior in search, realizing that searches …

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