Search engines have really smart algorithms. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around …

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace - especially on mobile devices. But do a search on Google for "seo company" and see what happens. Google's spider is called Googlebot and you can see it …

It takes time for the search engine to locate the site. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you …

If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want to spend a bit more time asking your customers, setting up focus groups, or analyzing spending patterns. It's generally accepted that using copyright notices and legal …

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well …

In the past, Google's algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google's most aggressive attempt to clean up its search results and in turn, this is having a major …

Thinking in terms of the search engine-who thinks in terms of the user-too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. Setting up Google My Business is a must for your SEO gameplan. It is this …

Advertising and buzz communication programs from actual customers typically cannot create a successful buzz by themselves. Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to …

he first step to effective website monitoring is to choose an analytics software on your site. Repetition is key to this type of research. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining …

It's a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn't mean that …

Brands and individuals engage in conversations and interact in several ways. The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search …

Use keywords in the URL of your page. Using a website URL that's full of symbols and numbers will hurt your ranking since most people aren't searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. The traffic manager works closely with the advertising …

One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel='nofollow'" instructs Google to not allow PageRank to flow through the link. If you only do a little SEO once in a while, then you need to adjust …

In this connection, it should be important to remember what all a search engine can crawl: Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the "average" numbers up. This sort of exposure …

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages They started hiring SEO experts to assist them in accomplishing their business goals by increasing traffics and sales. Analyzing your competitor's website could reveal some really interesting information …

Media service companies negotiate and purchase media packages (called media buys) for companies. it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. It will be interesting to watch how this situation develops in the coming months and years, as currently Baidu is eating away at Google's …

Information Architecture allows people and search engines to better understand the content structure on a site. A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. The conative component consists of the individual's intentions, actions, or behavior. When you delete one or …

Google is constantly looking for ways to improve the quality of their search results. Depending on my mood, I'll answer with something like, "Be interesting" or "Get faster." One cannot simply unsheath magical daggers to slay search engine dragons. What makes SEO so hard? By correctly using header tags in …

These models are far from perfect. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Before we jump into the data points, I'd like to remind readers that keyword selection matters just as …

Write locally oriented content: It's one of the best things you can do to improve local rankings. Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Visiting a website …

Users searching for your site on Google might not necessarily want to land on your homepage. Categories are other components of blogs that can help your SEO effort. When a consumer deems a product to be important, it becomes more likely she will engage in an external search. Have you …

Google can, and does, ignore low relevance links. The worst offenders are generic links ("click here") and even worse, off-topic links. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they're looking for. A local business competitor might not …

Google and others are indexing more pages than ever. Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. This is a terrible user-experience and is exactly the opposite of what Google wants. Just as …

Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a 'value add' - and that can be in many areas. Since heading tags typically make text contained in …

Google Trends - Another free tool from the ever-generous Google. Often it's hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. Goals guide marketers by providing a clear idea of what the company wishes to …

Search engines like to see static-looking links. Head and long tail: What's the difference? Unlike TV advertising and other large-scale marketing campaigns, companies don't require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. The best part of on-page optimization …

Using website templates is a sound strategy as long as you can ensure that every page has a unique HTML title and meta description tag. Design sites to ensure cross-browser compatibility. Wikis are related to blogs, but they're more of a democratic community. How do you work out the price …

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That's simply not applicable anymore and search engines are much …

Common forms of database coding include lifetime value analysis, customer clusters, and location data tracking. Google consistently changes its preferences as to what it 'likes' in a website - this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to …

They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. SERPs will get more personalized and will take into account users' interests, hobbies, location, search history, and certainly gender. SEO specialists will also have …

Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority …

As stimuli reach an individual's senses, short-term memory processes them. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their …

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every …

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Keywords were consequently "stuffed" wherever possible, including in the metadata and the source code. It …

Singleword domain names can sell for millions of dollars. Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising - costs which we're sure, all businesses …

Successful development of an IMC program helps firms remain profitable and vibrant, even when the complexities of the marketplace make these goals more difficult to attain. Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are …

All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. 'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. The secret is …

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Off-Page SEO is made up of everything away from your site that you technically can't control (although, you …

Every page should be given a title that describes its content. Synergies take place between countries and regions. The easier you make it for people to read your content, the more of it they absorb. To get links from high quality blogs, you need to create link-worthy content on your …