Use keywords in the URL of your page. Using a website URL that's full of symbols and numbers will hurt your ranking since most people aren't searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. The traffic manager works closely with the advertising …

One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel='nofollow'" instructs Google to not allow PageRank to flow through the link. If you only do a little SEO once in a while, then you need to adjust …

In this connection, it should be important to remember what all a search engine can crawl: Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the "average" numbers up. This sort of exposure …

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages They started hiring SEO experts to assist them in accomplishing their business goals by increasing traffics and sales. Analyzing your competitor's website could reveal some really interesting information …

Media service companies negotiate and purchase media packages (called media buys) for companies. it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. It will be interesting to watch how this situation develops in the coming months and years, as currently Baidu is eating away at Google's …

Information Architecture allows people and search engines to better understand the content structure on a site. A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. The conative component consists of the individual's intentions, actions, or behavior. When you delete one or …

Google is constantly looking for ways to improve the quality of their search results. Depending on my mood, I'll answer with something like, "Be interesting" or "Get faster." One cannot simply unsheath magical daggers to slay search engine dragons. What makes SEO so hard? By correctly using header tags in …

These models are far from perfect. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Before we jump into the data points, I'd like to remind readers that keyword selection matters just as …

Write locally oriented content: It's one of the best things you can do to improve local rankings. Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Visiting a website …

Users searching for your site on Google might not necessarily want to land on your homepage. Categories are other components of blogs that can help your SEO effort. When a consumer deems a product to be important, it becomes more likely she will engage in an external search. Have you …

Google can, and does, ignore low relevance links. The worst offenders are generic links ("click here") and even worse, off-topic links. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they're looking for. A local business competitor might not …

Google and others are indexing more pages than ever. Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. This is a terrible user-experience and is exactly the opposite of what Google wants. Just as …

Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a 'value add' - and that can be in many areas. Since heading tags typically make text contained in …

Google Trends - Another free tool from the ever-generous Google. Often it's hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. Goals guide marketers by providing a clear idea of what the company wishes to …

Search engines like to see static-looking links. Head and long tail: What's the difference? Unlike TV advertising and other large-scale marketing campaigns, companies don't require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. The best part of on-page optimization …

Using website templates is a sound strategy as long as you can ensure that every page has a unique HTML title and meta description tag. Design sites to ensure cross-browser compatibility. Wikis are related to blogs, but they're more of a democratic community. How do you work out the price …

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That's simply not applicable anymore and search engines are much …

Common forms of database coding include lifetime value analysis, customer clusters, and location data tracking. Google consistently changes its preferences as to what it 'likes' in a website - this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to …

They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. SERPs will get more personalized and will take into account users' interests, hobbies, location, search history, and certainly gender. SEO specialists will also have …

Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority …

As stimuli reach an individual's senses, short-term memory processes them. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their …

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every …

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Keywords were consequently "stuffed" wherever possible, including in the metadata and the source code. It …

Singleword domain names can sell for millions of dollars. Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising - costs which we're sure, all businesses …

Successful development of an IMC program helps firms remain profitable and vibrant, even when the complexities of the marketplace make these goals more difficult to attain. Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are …

All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. 'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. The secret is …

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Off-Page SEO is made up of everything away from your site that you technically can't control (although, you …

Every page should be given a title that describes its content. Synergies take place between countries and regions. The easier you make it for people to read your content, the more of it they absorb. To get links from high quality blogs, you need to create link-worthy content on your …

Every little bit counts. Good link campaigns are time consuming but valuable for every Web site seeking new business. Google's war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk of being penalized. When you …

If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that offers your own take on the product you're selling. Most SEO firms will tell claim it takes 4 to 6 …

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. Industry leaders spend countless hours tracking trends. The justification and summary outlines …

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Sites that seek payment to assist in building trust should be given thorough examination. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers …

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. A large scale …

Far too many people who have joined programs encounter situations in which they are bombarded with extraneous messages. Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer …

As an SEO, it is extremely important to stay up to date on current trends and techniques.What are some of these things someone can do to help their site rank well? And, depending on how, or where you fell on the scale of white hat to black hat, article …

Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. Follow our golden rule first though - keep it simple. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for …

Even fewer individuals focus on quality without any price considerations. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you …

As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Good link campaigns are time consuming but valuable for every Web site seeking new business. SEO is here to serve not only you - a website owner, blogger, entrepreneur but …