This makes it incredibly hard to attribute what is working and not working on campaigns. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. If you are a webmaster …

Brand loyalty constitutes the ultimate objective of building powerful brands. Solid communications objectives should be established. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won't happen overnight. It takes persistent …

Maybe the project reeks of data drama (i.e., are we seeing too much dark traffic in analytics?). Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. Google will continue to crawl …

Backlinks are hyperlinks that point back to your website. This is because there are hundreds of factors that weigh in to number one rankings and exact match domains are no longer a sure thing. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally …

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

It's a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Many forces impact marketing communications. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk - not …

What SMEs haven't realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average …

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business' online presence. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number …

Publish content that people would like to share and link to. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Start as you …

Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it's …

So don't think that Panda is the only one out to get you. Although web spiders do their best to obtain as many documents as possible for search engines to index, not all documents get indexed. Many free tools are available on the Internet, including content management system (CMS) portals …

Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. But simply knowing what …

Keyword research does not apply only to on-page textual elements. Mobile devices help individuals communicate with each other and link them to social networks, thereby allowing users to post comments, pictures, and videos while reading the thoughts of others. There's no denying that a website's popularity correlates with how high …

You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. Subsequently, the market response from 'A' will be compared to that of 'B'. You need a clear strategy on your most profitable keywords. You …

Not too many years ago, content quality really didn't matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that's just not the case anymore. I highly recommend starting …

Buzz marketing has become one of the fastest growing areas in alternative marketing. Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. Google has drawn conclusions about user-behavior in search, realizing that searches …

Search engines have really smart algorithms. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around …

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace - especially on mobile devices. But do a search on Google for "seo company" and see what happens. Google's spider is called Googlebot and you can see it …

It takes time for the search engine to locate the site. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you …

If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want to spend a bit more time asking your customers, setting up focus groups, or analyzing spending patterns. It's generally accepted that using copyright notices and legal …

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well …

In the past, Google's algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google's most aggressive attempt to clean up its search results and in turn, this is having a major …

Thinking in terms of the search engine-who thinks in terms of the user-too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. Setting up Google My Business is a must for your SEO gameplan. It is this …

Advertising and buzz communication programs from actual customers typically cannot create a successful buzz by themselves. Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to …

he first step to effective website monitoring is to choose an analytics software on your site. Repetition is key to this type of research. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining …

It's a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn't mean that …

Brands and individuals engage in conversations and interact in several ways. The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search …

Use keywords in the URL of your page. Using a website URL that's full of symbols and numbers will hurt your ranking since most people aren't searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. The traffic manager works closely with the advertising …

One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel='nofollow'" instructs Google to not allow PageRank to flow through the link. If you only do a little SEO once in a while, then you need to adjust …

In this connection, it should be important to remember what all a search engine can crawl: Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the "average" numbers up. This sort of exposure …

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages They started hiring SEO experts to assist them in accomplishing their business goals by increasing traffics and sales. Analyzing your competitor's website could reveal some really interesting information …

Media service companies negotiate and purchase media packages (called media buys) for companies. it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. It will be interesting to watch how this situation develops in the coming months and years, as currently Baidu is eating away at Google's …

Information Architecture allows people and search engines to better understand the content structure on a site. A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. The conative component consists of the individual's intentions, actions, or behavior. When you delete one or …

Google is constantly looking for ways to improve the quality of their search results. Depending on my mood, I'll answer with something like, "Be interesting" or "Get faster." One cannot simply unsheath magical daggers to slay search engine dragons. What makes SEO so hard? By correctly using header tags in …

These models are far from perfect. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Before we jump into the data points, I'd like to remind readers that keyword selection matters just as …

Write locally oriented content: It's one of the best things you can do to improve local rankings. Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Visiting a website …

Users searching for your site on Google might not necessarily want to land on your homepage. Categories are other components of blogs that can help your SEO effort. When a consumer deems a product to be important, it becomes more likely she will engage in an external search. Have you …

Google can, and does, ignore low relevance links. The worst offenders are generic links ("click here") and even worse, off-topic links. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they're looking for. A local business competitor might not …

Google and others are indexing more pages than ever. Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. This is a terrible user-experience and is exactly the opposite of what Google wants. Just as …