Here's what industry insiders think about nofollow links

I strongly believe that relevant links have a bigger impact on the algorithm. After all, your dish must appeal to readers for you to rank high. Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. Search engine do not give …

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How to deal with trust rank

The personal reputation has become a crucial aspect. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. Many domain name owners are selling their domain names. There …

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How to focus on backlinks

Everyone keeps hearing the phrase "content is king", but what does that really mean? Obviously, there are exceptions to this, like spam-bots. In short, it's a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. You can't just aim for clicks with your …

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Interesting facts I bet you never knew about walled garden sites

Brand managers develop social media marketing campaigns for many reasons. Advertisements trying to evoke feelings or emotions and match those feelings with the good, service, or company feature affective message strategies. There are a few things that feed into this but I think the most important ones are: that there …

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It's a win-win strategy with an emphasis on SERPs

If your site is littered with lengthy, indecipherable URLs that don't align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer …

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Make link exchanges the main focus of your marketing tactics

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

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Multiple URLs

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. You should try to get the main idea of the paragraph through in …

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Myths and misconceptions about landing pages

One could argue that the deceptive SEO practiced in its early days is long gone. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. There's no point in creating new content if it's not authentic enough to stand out. Even …

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Pay attention to onsite SEO

Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. By using Google Developers' PageSpeed Tool, you can quickly and easily understand just how long it takes for your site to load as a whole as well as individual pages. Place …

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Planning for ROI outcomes

JSP, ASP, and PHP files are indexed in the same way as any HTML document. Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of …

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Search for your niche keywords on Google Plus

Schema.org is a code protocol developed jointly by the world's top search engines. It's created to make it easier for companies to structure the data they present on their websites A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks …

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Set up 301 redirects

Google and other search engine providers suspect such duplicate content seeks to fool the search engine and subsequently penalizes the site with a poorer search rank. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Readability …

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Take a customer focused approach to social media

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. Google …

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The death of link research

Strategically employ bulleted lists, headings, and subheadings for clarity and information organization. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. It's not enough just to update regularly anymore; posts consistently need …

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The secret behind search engine spiders

If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. 99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Looking …

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The secret to finding world class tools for authority sites

Remarketing ads appear the next time an individual accesses the internet or uses a mobile device. Finding the search phrases that your website or blog should be optimized for is essential to any search engine optimization campaign. Repetition helps increase consumer ad recall as well as brand recall. Search is …

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The truth about webmaster tools

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. At the time of this writing, The problems with free hosts are multifold. Do you have enough pages around a specific topic area that it would make sense to …

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To get fast rankings, you need social media

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting …

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Use Google Adwords & PPC Ad Campaigns

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. Google and other search engines keep the inner workings of their algorithms a secret. All …

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What everyone ought to know about nofollow links

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. Gaining backlinks is tough, as it involves convincing …

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What you should have asked your teachers about static pages

When you combine the robots tag with an easily indexed website, Google and other major search engines can find and index all of the pages on your website or blog. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin …

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Who else wants to enjoy plugins

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Social sends traffic and often gets indexed, so - recognized or not - it directly impacts search. The extent of your involvement with regional search engines will depend entirely on …

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Your key to success: Google algorithms

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople, telemarketers, or the email sales force. No follow links are defined as the links …

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Your key to success: keywords

Niche social networking sites focus on a specific interest, hobby, or demographic group. You will need to present information in an easy-to-follow fashion. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines …

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Actionable tips on analysis and Facebook

I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Shorter domain names (consisting of a single English vocabulary word) tend to attract more broad (untargeted) traffic. Headings give your web page structure and help search engines …

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Clarification about RSS feeds

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Google, Yahoo and Bing …

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Correct broken links, search engines do not like dead ends

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Setting …

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Demographic segmentation

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Plagiarism is another thing …

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Determining Relevance: Trust your gut when it comes to URLs

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that …

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Focus on ROI Instead of quality

Most Facebook members reside outside the United States. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. In a similar vein, inbound links (i.e. other people linking to …

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Google ranking factors can be affected by authority sites

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it's not a perfect translation). Recency theory …

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