The secret behind search engine spiders

If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. 99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Looking …

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The secret to finding world class tools for authority sites

Remarketing ads appear the next time an individual accesses the internet or uses a mobile device. Finding the search phrases that your website or blog should be optimized for is essential to any search engine optimization campaign. Repetition helps increase consumer ad recall as well as brand recall. Search is …

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The truth about webmaster tools

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. At the time of this writing, The problems with free hosts are multifold. Do you have enough pages around a specific topic area that it would make sense to …

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To get fast rankings, you need social media

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting …

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Use Google Adwords & PPC Ad Campaigns

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. Google and other search engines keep the inner workings of their algorithms a secret. All …

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What everyone ought to know about nofollow links

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. Gaining backlinks is tough, as it involves convincing …

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What you should have asked your teachers about static pages

When you combine the robots tag with an easily indexed website, Google and other major search engines can find and index all of the pages on your website or blog. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin …

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Who else wants to enjoy plugins

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Social sends traffic and often gets indexed, so - recognized or not - it directly impacts search. The extent of your involvement with regional search engines will depend entirely on …

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Your key to success: Google algorithms

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople, telemarketers, or the email sales force. No follow links are defined as the links …

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Your key to success: keywords

Niche social networking sites focus on a specific interest, hobby, or demographic group. You will need to present information in an easy-to-follow fashion. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines …

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Actionable tips on analysis and Facebook

I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Shorter domain names (consisting of a single English vocabulary word) tend to attract more broad (untargeted) traffic. Headings give your web page structure and help search engines …

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Clarification about RSS feeds

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Google, Yahoo and Bing …

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Correct broken links, search engines do not like dead ends

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Setting …

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Demographic segmentation

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Plagiarism is another thing …

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Determining Relevance: Trust your gut when it comes to URLs

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that …

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Focus on ROI Instead of quality

Most Facebook members reside outside the United States. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. In a similar vein, inbound links (i.e. other people linking to …

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Google ranking factors can be affected by authority sites

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it's not a perfect translation). Recency theory …

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High advertisement ratio can be mitigated by using 301 redirects

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. As we embrace new technologies, we must also learn how to optimize for them. Social media websites along with social bookmarking should be considered as well. The entire understanding of …

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High reach of SEO content

If these things happen to you, it's unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines themselves. The output of the planning and strategy phase is the SEO plan. You get the idea of what kind of content is …

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How to diagnose walled garden sites related issues

The combination of SEO and conversion can result in a lift in organic results. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product …

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How to reinvent page rank without looking like an amateur

JavaScript files should be free from syntax errors. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with …

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Improve engagement by utilising SEO campaigns

Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and …

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Is this the end of text links as we know it?

Brands are names given to goods or services or groups of complementary products. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing …

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Learning about analytics is not difficult if you have a good teacher

A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine how valuable a piece of content or webpage …

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Make a good use of canonical URLs

These keywords are separated by a comma (,) and can be created via the use of Google Adword's Keyword Planner Tool or via Third-Party software. This is why keywords are so important to get right. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client …

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Myths and misconceptions about hits

Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some …

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