Everyone keeps hearing the phrase "content is king", but what does that really mean? Obviously, there are exceptions to this, like spam-bots. In short, it's a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. You can't just aim for clicks with your …

Brand managers develop social media marketing campaigns for many reasons. Advertisements trying to evoke feelings or emotions and match those feelings with the good, service, or company feature affective message strategies. There are a few things that feed into this but I think the most important ones are: that there …

If your site is littered with lengthy, indecipherable URLs that don't align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer …

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. You should try to get the main idea of the paragraph through in …

One could argue that the deceptive SEO practiced in its early days is long gone. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. There's no point in creating new content if it's not authentic enough to stand out. Even …

Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. By using Google Developers' PageSpeed Tool, you can quickly and easily understand just how long it takes for your site to load as a whole as well as individual pages. Place …

JSP, ASP, and PHP files are indexed in the same way as any HTML document. Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of …

Schema.org is a code protocol developed jointly by the world's top search engines. It's created to make it easier for companies to structure the data they present on their websites A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks …

Google and other search engine providers suspect such duplicate content seeks to fool the search engine and subsequently penalizes the site with a poorer search rank. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Readability …

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. Google …

Strategically employ bulleted lists, headings, and subheadings for clarity and information organization. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. It's not enough just to update regularly anymore; posts consistently need …

If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. 99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Looking …

Remarketing ads appear the next time an individual accesses the internet or uses a mobile device. Finding the search phrases that your website or blog should be optimized for is essential to any search engine optimization campaign. Repetition helps increase consumer ad recall as well as brand recall. Search is …

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. At the time of this writing, The problems with free hosts are multifold. Do you have enough pages around a specific topic area that it would make sense to …

The completion rate for online video ads is 88 percent versus 79 percent for TV. This keyword uses numerous different words and as such can also be known as a search phrase. So, you get out your phone and head to Google searching for a last-minute gift. Digital marketing includes …

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting …

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. Google and other search engines keep the inner workings of their algorithms a secret. All …

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. Gaining backlinks is tough, as it involves convincing …

Consumers desire high quality along with lowprices. Values tend to endure and they normally form during childhood, although they can change as a person ages and experiences life. Save time and still get clicks. To keep search engines from ignoring your site, only use original content. Copying and pasting product …

When you combine the robots tag with an easily indexed website, Google and other major search engines can find and index all of the pages on your website or blog. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin …

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Social sends traffic and often gets indexed, so - recognized or not - it directly impacts search. The extent of your involvement with regional search engines will depend entirely on …

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most …

Advertising often supports other marketing functions. SEO is Search Engine Optimization. Find out which pages on your competitor's site are bringing in the most backlinks, social shares, and traffic. The solution that this site implemented was to add internal canonical tags to all the pages.

Things about splogs you have …

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople, telemarketers, or the email sales force. No follow links are defined as the links …

Niche social networking sites focus on a specific interest, hobby, or demographic group. You will need to present information in an easy-to-follow fashion. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines …

I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Shorter domain names (consisting of a single English vocabulary word) tend to attract more broad (untargeted) traffic. Headings give your web page structure and help search engines …

We know consumers want personal interactions with brands, but they also want them in real time A strong online presence is essential for any business to be competitive. One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel …

In the early days of search, link building was a breeze. It helps the search engines quickly determine what the page is about. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine …

SEO is about providing value, not tricking search engines into ranking you higher. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don't hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching …

Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. The images that you upload to a webpage also have an impact on SEO. It's important that your files have relevant titles, relevant Alternative Text and aren't so big that they …

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Google, Yahoo and Bing …

Mobile marketing is exploding. Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a 'value add' - and that can be in many areas. In mid 90's when …

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Setting …

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Plagiarism is another thing …

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that …

Most Facebook members reside outside the United States. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. In a similar vein, inbound links (i.e. other people linking to …

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it's not a perfect translation). Recency theory …

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. As we embrace new technologies, we must also learn how to optimize for them. Social media websites along with social bookmarking should be considered as well. The entire understanding of …

If these things happen to you, it's unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines themselves. The output of the planning and strategy phase is the SEO plan. You get the idea of what kind of content is …