Clarification about RSS feeds

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Google, Yahoo and Bing …

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Correct broken links, search engines do not like dead ends

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Setting …

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Demographic segmentation

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Plagiarism is another thing …

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Determining Relevance: Trust your gut when it comes to URLs

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that …

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Focus on ROI Instead of quality

Most Facebook members reside outside the United States. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. In a similar vein, inbound links (i.e. other people linking to …

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Google ranking factors can be affected by authority sites

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it's not a perfect translation). Recency theory …

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High advertisement ratio can be mitigated by using 301 redirects

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. As we embrace new technologies, we must also learn how to optimize for them. Social media websites along with social bookmarking should be considered as well. The entire understanding of …

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High reach of SEO content

If these things happen to you, it's unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines themselves. The output of the planning and strategy phase is the SEO plan. You get the idea of what kind of content is …

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How to diagnose walled garden sites related issues

The combination of SEO and conversion can result in a lift in organic results. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product …

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How to reinvent page rank without looking like an amateur

JavaScript files should be free from syntax errors. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with …

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Improve engagement by utilising SEO campaigns

Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and …

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Is this the end of text links as we know it?

Brands are names given to goods or services or groups of complementary products. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing …

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Learning about analytics is not difficult if you have a good teacher

A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine how valuable a piece of content or webpage …

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Make a good use of canonical URLs

These keywords are separated by a comma (,) and can be created via the use of Google Adword's Keyword Planner Tool or via Third-Party software. This is why keywords are so important to get right. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client …

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Myths and misconceptions about hits

Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some …

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Optimise your site, paying special attention to offsite SEO

Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Domain Authority is used as a predictive measure for PageRank …

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Reasons that people rely on URLs

Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings - and it has raised the quality bar over the last few years. Humor causes consumers to watch, laugh, and, most important, remember. The balance of art and science that's called for varies for every new …

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Remember that authority sites make the web go round

A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed) will normally allow the target page on the new domain to escape the worst …

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Repurpose old web 2.0

Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Enthusiasts deliver messages in person or through social media. Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine …

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The back story of keyword research

Many different hosting options are available. What if it fills them with confidence that they're in good hands? You have to build relevance layer by layer to exist outside the wrath of "corrective" search engine algorithms. If it would be helpful to your audience, share it.

Take care when dealing …

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The hidden agenda behind authority sites

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. Google has a free tool …

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The secret behind 301 redirects

Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. You can't just aim for clicks with your organic SEO efforts - you need to make sure that all your efforts results in conversions (including contact requests, phone …

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The ultimate revelation of keyword density

after coming up with all possible variations of 'B'. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. Page meta descriptions appear in search results, which means they should always match the page's content. The more popular and important a site …

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This story about webmaster tools will haunt you forever

Search engines largely ignore duplicated content, so ask yourself what's left on a given page if all the content that is a repetition of somewhere else is excluded. Again, start by disabling JavaScript before accessing your website. A 301 redirect is a permanent redirect from one URL to another. Whether …

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Top trends in onsite SEO to watch

They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your …

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What can Twitter teach you about bounce rates

But social didn't bother with this model. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Used by companies to …

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What your mum didn't tell you about trust rank

The higher the price, the more time an individual spends searching for information. Advertising agencies provide a variety of options. When search engines find each page, the canonical tag tells it to attribute full value to one version. People often click away from a site if they do not get …

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Winning marketing tactics for link building

Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing your site over HTTPS (SSL). There are a variety of ways this can be assessed including time on page, number of views, and …

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