More importantly, an SEO campaign must be a means to an end, not an end in itself. It is vital to see it in its broader business context: What sort of visitors will convert well for this business online? Is the ideal visitor budget conscious or seeking luxury items? Don't …

But social didn't bother with this model. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Used by companies to …

The higher the price, the more time an individual spends searching for information. Advertising agencies provide a variety of options. When search engines find each page, the canonical tag tells it to attribute full value to one version. People often click away from a site if they do not get …

Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing your site over HTTPS (SSL). There are a variety of ways this can be assessed including time on page, number of views, and …

They can also originate from negative statements by a friend, seeing an advertisement that the potential customer did not like, or comments made in social media outlets about poor products and services and/or corporate misconduct. Experimenting requires thoughtful tinkering. Links pointing to your site help Google discover new pages …

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Instead of IMC, international …

You might be surprised to find that nearly 90 percent of online transactions in North America are from B2B sales, not B2C (business to consumer). Analysing a competitor's recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their 'inner circle' …

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers' questions and stands out from competing content. How can you test your hypothesis? How can you get enough data to validate or invalidate …

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Change the titles on your least successful pages twice a year. Why? Because …

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. According to Google, website loading speed is a very important SEO factor. Google …

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. leading to more views, higher conversion rates and finally increased profit. This is the reason why the market gets increasingly competitive and big players get ahead …

Extensions are usually linked to what backend technology is being used to serve the page. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Now …

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Building trust means advocating for the site visitor to get what they're promised. Typical information for consumers includes …

My recommendation is that if you would like to use JavaScript, place the code in an external file. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website …

One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Attaining effortless yet enthusiastic referrals is the key …

Google is even more dominant in Europe, with approximately 80% of search engine market share. Use of this method suggests that management may not recognize the benefits of marketing communications. Do not schedule the republishing of posts. Although the resource investment for monitoring each individual query and providing content for …

The Web search engines make use of a Crawler or Spider that crawls the website content. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely …

Google Search can be a great source of traffic to any website. It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential. Consumers, as a whole, enjoy content …

The hierarchy of effects model helps to clarify the objectives of an advertising campaign. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews …

Many emotions can be connected to products, including trust, reliability, friendship, happiness, security, glamour, luxury, serenity, pleasure, romance, and passion. SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising - the same can be said for almost all types of …

Google wants to provide information-rich search results to its users so obviously it doesn't like it when valueless content appears at the top of the search results. If the domain has not been renewed during the domain redemption period, the domain is deleted from the domain registry within the next …

One of the most time-consuming parts about link-building is actually finding places that will give you links. If you are taking the time to create, publish and promote content to build backlinks, it's smart to measure your progress. The ROI is just not there to warrant the additional work. Google …

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. But it will not provide you with regular website traffic …

Just as Google has always been focused on providing its users with the best results, now it's time to put your focus on what's most important for your audience. As such, ranking number one for your business name, while it's an important foundation, is really only of secondary importance in …

SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. If visitors get what they need …

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Although …

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy - in-depth content …

A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. Unless you're already a professional Web designer, don't do it all yourself; this is the biggest mistake you can make. Scan through your website and make a list of all the …

Naturally optimizing your internal links relevant to your keywords can make a huge difference on your ranking. One ideal time to attempt to influence the decision-making process will be when the consumer has not yet made up his mind. Used by companies to promote their products and services, SEO services …

A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. When you do the same search queries over time, it will start to become clear what is trending up and down. Link building refers to building credibility on your website by having …

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. But it can take hours for news services to go through the process of assigning reporters …

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

In essence and as we earlier stated, Off-page SEO is anything you do, and in extension, others do to drive traffic to your site and improve its ranking. A verbal or written ad places more emphasis on the copy. Now, the key to a successful website is less about utilizing …

SEO isn't about gaming Google. It's simply about creating content that people want and that satisfies their search intent. With the many different resources available for finding keywords people are actually using in their searches, it shouldn't be too difficult to get through this stage of Search Engine Optimization successfully …

Individuals can be sent emails based on geotargeting techniques. It's cost-effective and generally low maintenance unless you're offering a reward. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and …

At the same time, you also need to consider something called 'LSI' or 'Latent Semantic Indexing'. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor's DA when starting your SEO analysis. In my opinion …

Excessive link exchange (Link to me and I'll link to you) or partner pages exclusively for the sake of cross-linking will negatively impact a website's ranking in search results. Does your business have an SEO strategy? Google delivers results based on the geographic location of the searcher, which is determined …

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. If you have been creating content on your website for years …

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. SEO will make sure you blog posts get found and drive traffic.There's a million things …