Review your content creation plans and make adjustments

Naturally optimizing your internal links relevant to your keywords can make a huge difference on your ranking. One ideal time to attempt to influence the decision-making process will be when the consumer has not yet made up his mind. Used by companies to promote their products and services, SEO services …

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Slice-of-life SEO

A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. When you do the same search queries over time, it will start to become clear what is trending up and down. Link building refers to building credibility on your website by having …

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So lets talk about ROI and its importance to digital marketing

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. But it can take hours for news services to go through the process of assigning reporters …

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Social Media Strategy

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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Take care when dealing with keywords

In essence and as we earlier stated, Off-page SEO is anything you do, and in extension, others do to drive traffic to your site and improve its ranking. A verbal or written ad places more emphasis on the copy. Now, the key to a successful website is less about utilizing …

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The lazy way to reporting

SEO isn't about gaming Google. It's simply about creating content that people want and that satisfies their search intent. With the many different resources available for finding keywords people are actually using in their searches, it shouldn't be too difficult to get through this stage of Search Engine Optimization successfully …

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Things you most likely didn't know about offsite SEO

At the same time, you also need to consider something called 'LSI' or 'Latent Semantic Indexing'. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

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Things you most likely didn't know about stickiness

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor's DA when starting your SEO analysis. In my opinion …

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Things your competitors know about local search

Excessive link exchange (Link to me and I'll link to you) or partner pages exclusively for the sake of cross-linking will negatively impact a website's ranking in search results. Does your business have an SEO strategy? Google delivers results based on the geographic location of the searcher, which is determined …

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This year will be the year of quality

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. If you have been creating content on your website for years …

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This year will be the year of webmaster tools

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. SEO will make sure you blog posts get found and drive traffic.There's a million things …

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Top trends in URLs to watch

Pick your permalink structure wisely. Don't change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. The standard rule of thumb is a minimum of 200-300 words per page. Ultimately …

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Unlocking the mystery of keywords

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a …

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What can Twitter teach you about organic links

What a user enters into the Google search box is considered a keyword or keyword phrase. And guess what? You don't have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that …

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A few words on static pages

Marketers for some brands can target the individuals who are most likely to purchase the item in ways other than merely placing ads on websites. When working on your content, you should take the next biggest thing into account: voice search. Yes, it's been around for a while. But with …

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Actionable tips on site submissions and Pinterest

Cognitive maps simulate the knowledge structures and memories embedded in an individual's mind. As there is a caption, would setting the alt to null be better in this case from an accessibility point of view? If you want to link to somebody but you don't want it to count as …

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Actionable tips on web portals and Twitter

If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too. High authority links are great, but in my opinion, relevant links win the game every time. The key aspect of Google's algorithm that all of …

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Does more traffic directly imply more revenue?

Basically, it's like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. However, not all content is indexed. This is because Google is interested in improving the online experience for users. Similarly, your website will be …

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Everything you need to know about forums

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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Fascinating onsite SEO tactics that can help your business grow

Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Various HTML elements can be altered to target certain keywords to improve a page's ranking. Data mining can be used …

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Hidden facts about walled garden sites

As a rule of thumb, make sure your title tag is no more than seven words and less than sixty two characters, including spaces. Big search engines also operate on several different search engine verticals. Having no website presence can make you miss out on numerous opportunities for your business …

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How we improved our RSS feeds in two days

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have …

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It's a win-win strategy with an emphasis on local search

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. How you format your page is important for optimization purposes. The effective frequency concept implies that a minimum number of exposures will be …

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Layout, formatting and LSI combine to make great SEO

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …

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Lessons I learned about social media

However, if you have too many, then high volumes of duplicated content may be the problem. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they …

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Link-based search marketing does not optimize for search

Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your …

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One element of your strategy should look at static pages

The approach to solving these problems is to handle with care. When I conduct keyword research I usually generate a short list by eliminating anything over eight thousand searches per month and anything less than three thousand searches per month. Develop a winning SEO strategy to stay ahead of competitors …

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Optimise your site, paying special attention to link bait

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. If you've written your content so that Google can understand it, you're already doing a great job. Marketing professionals can target all types …

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Repurpose old stickiness

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. SEO isn't something you learn overnight. If you want to perform your own …

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Start simple, but don't forget 301 redirects

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. They're therefore considered to be "thin". You cannot possibly target every search engine that exists. As a digital marketer …

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Start simple, but don't forget googlebot crawlers

These constant changes in SEO strategies with Google's change will never let Seo die. A visual ad places the greatest emphasis on a picture or the optical element of the presentation. By constantly creating new content around your product page, you will be getting more and more pages indexed - eventually …

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To get fast rankings, you need SEM

However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Continuous targeted learning can help …

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What can Instagram teach you about bounce rates

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. Alternatively, use the …

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What everyone ought to know about mobile search

I never block Google from working out my own content. To combat possible future updates, you can also ensure your site is engaging and of high quality. They don't understand that it has an impact, how to leverage it, what to do with it, why it has the value that …

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When your use of social media becomes obsessive

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages' analytics. This, in turn, can be used to design a better user experience. Your SEO writer and SEO expert should be able to …

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Who else wants to know the mystery behind SERPs ?

Your aim here is to inform the webmaster of the dead link and provide an alternative link, your link. If you can't make the long-term commitment needed, consider spending your money on pay per click ads. Choose your keywords. Make sure they have good volume, aren't too difficult, and suit …

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