Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Domain Authority is used as a predictive measure for PageRank …

I always thought if it improves user experience and is better than what's there in those long tail searches at present, who's complaining? However, you can find a duplicate content checker quite easily. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a …

Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings - and it has raised the quality bar over the last few years. Humor causes consumers to watch, laugh, and, most important, remember. The balance of art and science that's called for varies for every new …

A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed) will normally allow the target page on the new domain to escape the worst …

Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Enthusiasts deliver messages in person or through social media. Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine …

Search engine crawlers do all the work for you. Organizational structure can play a significant role in SEO. Some growth opportunities are too good to be true. The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a …

Many different hosting options are available. What if it fills them with confidence that they're in good hands? You have to build relevance layer by layer to exist outside the wrath of "corrective" search engine algorithms. If it would be helpful to your audience, share it.

Take care when dealing …

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. Google has a free tool …

Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. You can't just aim for clicks with your organic SEO efforts - you need to make sure that all your efforts results in conversions (including contact requests, phone …

after coming up with all possible variations of 'B'. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. Page meta descriptions appear in search results, which means they should always match the page's content. The more popular and important a site …

Search engines largely ignore duplicated content, so ask yourself what's left on a given page if all the content that is a repetition of somewhere else is excluded. Again, start by disabling JavaScript before accessing your website. A 301 redirect is a permanent redirect from one URL to another. Whether …

They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your …

More importantly, an SEO campaign must be a means to an end, not an end in itself. It is vital to see it in its broader business context: What sort of visitors will convert well for this business online? Is the ideal visitor budget conscious or seeking luxury items? Don't …

But social didn't bother with this model. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Used by companies to …

The higher the price, the more time an individual spends searching for information. Advertising agencies provide a variety of options. When search engines find each page, the canonical tag tells it to attribute full value to one version. People often click away from a site if they do not get …

Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing your site over HTTPS (SSL). There are a variety of ways this can be assessed including time on page, number of views, and …

They can also originate from negative statements by a friend, seeing an advertisement that the potential customer did not like, or comments made in social media outlets about poor products and services and/or corporate misconduct. Experimenting requires thoughtful tinkering. Links pointing to your site help Google discover new pages …

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Instead of IMC, international …

You might be surprised to find that nearly 90 percent of online transactions in North America are from B2B sales, not B2C (business to consumer). Analysing a competitor's recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their 'inner circle' …

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers' questions and stands out from competing content. How can you test your hypothesis? How can you get enough data to validate or invalidate …

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Change the titles on your least successful pages twice a year. Why? Because …

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. According to Google, website loading speed is a very important SEO factor. Google …

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. leading to more views, higher conversion rates and finally increased profit. This is the reason why the market gets increasingly competitive and big players get ahead …

Extensions are usually linked to what backend technology is being used to serve the page. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Now …

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Building trust means advocating for the site visitor to get what they're promised. Typical information for consumers includes …

My recommendation is that if you would like to use JavaScript, place the code in an external file. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website …

One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Attaining effortless yet enthusiastic referrals is the key …

Google is even more dominant in Europe, with approximately 80% of search engine market share. Use of this method suggests that management may not recognize the benefits of marketing communications. Do not schedule the republishing of posts. Although the resource investment for monitoring each individual query and providing content for …

The Web search engines make use of a Crawler or Spider that crawls the website content. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely …

Google Search can be a great source of traffic to any website. It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential. Consumers, as a whole, enjoy content …

The hierarchy of effects model helps to clarify the objectives of an advertising campaign. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews …

Many emotions can be connected to products, including trust, reliability, friendship, happiness, security, glamour, luxury, serenity, pleasure, romance, and passion. SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising - the same can be said for almost all types of …

Google wants to provide information-rich search results to its users so obviously it doesn't like it when valueless content appears at the top of the search results. If the domain has not been renewed during the domain redemption period, the domain is deleted from the domain registry within the next …

One of the most time-consuming parts about link-building is actually finding places that will give you links. If you are taking the time to create, publish and promote content to build backlinks, it's smart to measure your progress. The ROI is just not there to warrant the additional work. Google …

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. But it will not provide you with regular website traffic …

Just as Google has always been focused on providing its users with the best results, now it's time to put your focus on what's most important for your audience. As such, ranking number one for your business name, while it's an important foundation, is really only of secondary importance in …

SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. If visitors get what they need …

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Although …

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy - in-depth content …

A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. Unless you're already a professional Web designer, don't do it all yourself; this is the biggest mistake you can make. Scan through your website and make a list of all the …