Most Facebook members reside outside the United States. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. In a similar vein, inbound links (i.e. other people linking to …

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it's not a perfect translation). Recency theory …

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. As we embrace new technologies, we must also learn how to optimize for them. Social media websites along with social bookmarking should be considered as well. The entire understanding of …

If these things happen to you, it's unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines themselves. The output of the planning and strategy phase is the SEO plan. You get the idea of what kind of content is …

The combination of SEO and conversion can result in a lift in organic results. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product …

JavaScript files should be free from syntax errors. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with …

Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. When an ad convinces consumers of a …

Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and …

Brands are names given to goods or services or groups of complementary products. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing …

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website's rankings. There are different areas of basic SEO you need to address in order to get onto the first page of google …

A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine how valuable a piece of content or webpage …

However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. Even though links from Wikipedia are nofollow, there is speculation that Google's algorithm still does take …

Leveraging these tools can significantly lower the total cost of SEO ownership while achieving most of the benefits. The search engine wants to prevent that the amount of banners ads "above the fold" does not exceed a certain limit. Transmitting the same ad to everyone who visits a website does …

These keywords are separated by a comma (,) and can be created via the use of Google Adword's Keyword Planner Tool or via Third-Party software. This is why keywords are so important to get right. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client …

Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some …

Although you could certainly sit and wait until a domain is finally available, that may not be your best option. The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of …

Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Domain Authority is used as a predictive measure for PageRank …

I always thought if it improves user experience and is better than what's there in those long tail searches at present, who's complaining? However, you can find a duplicate content checker quite easily. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a …

Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings - and it has raised the quality bar over the last few years. Humor causes consumers to watch, laugh, and, most important, remember. The balance of art and science that's called for varies for every new …

A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed) will normally allow the target page on the new domain to escape the worst …

Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Enthusiasts deliver messages in person or through social media. Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine …

Search engine crawlers do all the work for you. Organizational structure can play a significant role in SEO. Some growth opportunities are too good to be true. The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a …

Many different hosting options are available. What if it fills them with confidence that they're in good hands? You have to build relevance layer by layer to exist outside the wrath of "corrective" search engine algorithms. If it would be helpful to your audience, share it.

Take care when dealing …

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. Google has a free tool …

Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. You can't just aim for clicks with your organic SEO efforts - you need to make sure that all your efforts results in conversions (including contact requests, phone …

after coming up with all possible variations of 'B'. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. Page meta descriptions appear in search results, which means they should always match the page's content. The more popular and important a site …

Search engines largely ignore duplicated content, so ask yourself what's left on a given page if all the content that is a repetition of somewhere else is excluded. Again, start by disabling JavaScript before accessing your website. A 301 redirect is a permanent redirect from one URL to another. Whether …

They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your …

More importantly, an SEO campaign must be a means to an end, not an end in itself. It is vital to see it in its broader business context: What sort of visitors will convert well for this business online? Is the ideal visitor budget conscious or seeking luxury items? Don't …

But social didn't bother with this model. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Used by companies to …

The higher the price, the more time an individual spends searching for information. Advertising agencies provide a variety of options. When search engines find each page, the canonical tag tells it to attribute full value to one version. People often click away from a site if they do not get …

Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing your site over HTTPS (SSL). There are a variety of ways this can be assessed including time on page, number of views, and …

They can also originate from negative statements by a friend, seeing an advertisement that the potential customer did not like, or comments made in social media outlets about poor products and services and/or corporate misconduct. Experimenting requires thoughtful tinkering. Links pointing to your site help Google discover new pages …

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Instead of IMC, international …

You might be surprised to find that nearly 90 percent of online transactions in North America are from B2B sales, not B2C (business to consumer). Analysing a competitor's recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their 'inner circle' …

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers' questions and stands out from competing content. How can you test your hypothesis? How can you get enough data to validate or invalidate …

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Change the titles on your least successful pages twice a year. Why? Because …

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. According to Google, website loading speed is a very important SEO factor. Google …

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. leading to more views, higher conversion rates and finally increased profit. This is the reason why the market gets increasingly competitive and big players get ahead …

Extensions are usually linked to what backend technology is being used to serve the page. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Now …