Layout, formatting and LSI combine to make great SEO

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …

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Lessons I learned about social media

However, if you have too many, then high volumes of duplicated content may be the problem. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they …

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Link-based search marketing does not optimize for search

Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your …

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One element of your strategy should look at static pages

The approach to solving these problems is to handle with care. When I conduct keyword research I usually generate a short list by eliminating anything over eight thousand searches per month and anything less than three thousand searches per month. Develop a winning SEO strategy to stay ahead of competitors …

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Optimise your site, paying special attention to link bait

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. If you've written your content so that Google can understand it, you're already doing a great job. Marketing professionals can target all types …

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Repurpose old stickiness

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. SEO isn't something you learn overnight. If you want to perform your own …

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Start simple, but don't forget 301 redirects

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. They're therefore considered to be "thin". You cannot possibly target every search engine that exists. As a digital marketer …

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Start simple, but don't forget googlebot crawlers

These constant changes in SEO strategies with Google's change will never let Seo die. A visual ad places the greatest emphasis on a picture or the optical element of the presentation. By constantly creating new content around your product page, you will be getting more and more pages indexed - eventually …

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To get fast rankings, you need SEM

However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Continuous targeted learning can help …

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What can Instagram teach you about bounce rates

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. Alternatively, use the …

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What everyone ought to know about mobile search

I never block Google from working out my own content. To combat possible future updates, you can also ensure your site is engaging and of high quality. They don't understand that it has an impact, how to leverage it, what to do with it, why it has the value that …

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When your use of social media becomes obsessive

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages' analytics. This, in turn, can be used to design a better user experience. Your SEO writer and SEO expert should be able to …

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Who else wants to know the mystery behind SERPs ?

Your aim here is to inform the webmaster of the dead link and provide an alternative link, your link. If you can't make the long-term commitment needed, consider spending your money on pay per click ads. Choose your keywords. Make sure they have good volume, aren't too difficult, and suit …

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Write a keyword-rich introduction about citations

For example, you have been creating webpages and blog posts that are just 200-300 words. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. In the past, implementing SEO mainly involved in ensuring the targeted keywords are …

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Write a keyword-rich introduction about widgets

If you know your industry inside out, then you'll immediately make assumptions based on what you would search to look for your products or services. One part of monitoring is checking the number of pages that are indexed for the old website (this should go down) and the new website …

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