In essence and as we earlier stated, Off-page SEO is anything you do, and in extension, others do to drive traffic to your site and improve its ranking. A verbal or written ad places more emphasis on the copy. Now, the key to a successful website is less about utilizing …

SEO isn't about gaming Google. It's simply about creating content that people want and that satisfies their search intent. With the many different resources available for finding keywords people are actually using in their searches, it shouldn't be too difficult to get through this stage of Search Engine Optimization successfully …

Individuals can be sent emails based on geotargeting techniques. It's cost-effective and generally low maintenance unless you're offering a reward. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and …

At the same time, you also need to consider something called 'LSI' or 'Latent Semantic Indexing'. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor's DA when starting your SEO analysis. In my opinion …

Excessive link exchange (Link to me and I'll link to you) or partner pages exclusively for the sake of cross-linking will negatively impact a website's ranking in search results. Does your business have an SEO strategy? Google delivers results based on the geographic location of the searcher, which is determined …

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. If you have been creating content on your website for years …

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. SEO will make sure you blog posts get found and drive traffic.There's a million things …

Pick your permalink structure wisely. Don't change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. The standard rule of thumb is a minimum of 200-300 words per page. Ultimately …

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone …

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a …

SEO even matters once you get someone to your site. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do …

What a user enters into the Google search box is considered a keyword or keyword phrase. And guess what? You don't have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that …

Marketers for some brands can target the individuals who are most likely to purchase the item in ways other than merely placing ads on websites. When working on your content, you should take the next biggest thing into account: voice search. Yes, it's been around for a while. But with …

Cognitive maps simulate the knowledge structures and memories embedded in an individual's mind. As there is a caption, would setting the alt to null be better in this case from an accessibility point of view? If you want to link to somebody but you don't want it to count as …

If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too. High authority links are great, but in my opinion, relevant links win the game every time. The key aspect of Google's algorithm that all of …

Basically, it's like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. However, not all content is indexed. This is because Google is interested in improving the online experience for users. Similarly, your website will be …

An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? People are using voice search for local search especially when …

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Various HTML elements can be altered to target certain keywords to improve a page's ranking. Data mining can be used …

As a rule of thumb, make sure your title tag is no more than seven words and less than sixty two characters, including spaces. Big search engines also operate on several different search engine verticals. Having no website presence can make you miss out on numerous opportunities for your business …

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have …

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. How you format your page is important for optimization purposes. The effective frequency concept implies that a minimum number of exposures will be …

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …

However, if you have too many, then high volumes of duplicated content may be the problem. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they …

Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your …

The approach to solving these problems is to handle with care. When I conduct keyword research I usually generate a short list by eliminating anything over eight thousand searches per month and anything less than three thousand searches per month. Develop a winning SEO strategy to stay ahead of competitors …

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. If you've written your content so that Google can understand it, you're already doing a great job. Marketing professionals can target all types …

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. SEO isn't something you learn overnight. If you want to perform your own …

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. They're therefore considered to be "thin". You cannot possibly target every search engine that exists. As a digital marketer …

These constant changes in SEO strategies with Google's change will never let Seo die. A visual ad places the greatest emphasis on a picture or the optical element of the presentation. By constantly creating new content around your product page, you will be getting more and more pages indexed - eventually …

However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Continuous targeted learning can help …

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. Alternatively, use the …

I never block Google from working out my own content. To combat possible future updates, you can also ensure your site is engaging and of high quality. They don't understand that it has an impact, how to leverage it, what to do with it, why it has the value that …

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages' analytics. This, in turn, can be used to design a better user experience. Your SEO writer and SEO expert should be able to …

Your aim here is to inform the webmaster of the dead link and provide an alternative link, your link. If you can't make the long-term commitment needed, consider spending your money on pay per click ads. Choose your keywords. Make sure they have good volume, aren't too difficult, and suit …

For example, you have been creating webpages and blog posts that are just 200-300 words. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. In the past, implementing SEO mainly involved in ensuring the targeted keywords are …

If you know your industry inside out, then you'll immediately make assumptions based on what you would search to look for your products or services. One part of monitoring is checking the number of pages that are indexed for the old website (this should go down) and the new website …