One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Attaining effortless yet enthusiastic referrals is the key …

Google is even more dominant in Europe, with approximately 80% of search engine market share. Use of this method suggests that management may not recognize the benefits of marketing communications. Do not schedule the republishing of posts. Although the resource investment for monitoring each individual query and providing content for …

The Web search engines make use of a Crawler or Spider that crawls the website content. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely …

Google Search can be a great source of traffic to any website. It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential. Consumers, as a whole, enjoy content …

The hierarchy of effects model helps to clarify the objectives of an advertising campaign. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews …

Many emotions can be connected to products, including trust, reliability, friendship, happiness, security, glamour, luxury, serenity, pleasure, romance, and passion. SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising - the same can be said for almost all types of …

Google wants to provide information-rich search results to its users so obviously it doesn't like it when valueless content appears at the top of the search results. If the domain has not been renewed during the domain redemption period, the domain is deleted from the domain registry within the next …

One of the most time-consuming parts about link-building is actually finding places that will give you links. If you are taking the time to create, publish and promote content to build backlinks, it's smart to measure your progress. The ROI is just not there to warrant the additional work. Google …

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. But it will not provide you with regular website traffic …

Just as Google has always been focused on providing its users with the best results, now it's time to put your focus on what's most important for your audience. As such, ranking number one for your business name, while it's an important foundation, is really only of secondary importance in …

SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. If visitors get what they need …

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Although …

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy - in-depth content …

A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. Unless you're already a professional Web designer, don't do it all yourself; this is the biggest mistake you can make. Scan through your website and make a list of all the …

Naturally optimizing your internal links relevant to your keywords can make a huge difference on your ranking. One ideal time to attempt to influence the decision-making process will be when the consumer has not yet made up his mind. Used by companies to promote their products and services, SEO services …

A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. When you do the same search queries over time, it will start to become clear what is trending up and down. Link building refers to building credibility on your website by having …

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. But it can take hours for news services to go through the process of assigning reporters …

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

In essence and as we earlier stated, Off-page SEO is anything you do, and in extension, others do to drive traffic to your site and improve its ranking. A verbal or written ad places more emphasis on the copy. Now, the key to a successful website is less about utilizing …

SEO isn't about gaming Google. It's simply about creating content that people want and that satisfies their search intent. With the many different resources available for finding keywords people are actually using in their searches, it shouldn't be too difficult to get through this stage of Search Engine Optimization successfully …

Individuals can be sent emails based on geotargeting techniques. It's cost-effective and generally low maintenance unless you're offering a reward. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and …

At the same time, you also need to consider something called 'LSI' or 'Latent Semantic Indexing'. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor's DA when starting your SEO analysis. In my opinion …

Excessive link exchange (Link to me and I'll link to you) or partner pages exclusively for the sake of cross-linking will negatively impact a website's ranking in search results. Does your business have an SEO strategy? Google delivers results based on the geographic location of the searcher, which is determined …

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. If you have been creating content on your website for years …

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. SEO will make sure you blog posts get found and drive traffic.There's a million things …

Pick your permalink structure wisely. Don't change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. The standard rule of thumb is a minimum of 200-300 words per page. Ultimately …

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone …

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a …

SEO even matters once you get someone to your site. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do …

What a user enters into the Google search box is considered a keyword or keyword phrase. And guess what? You don't have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that …

Marketers for some brands can target the individuals who are most likely to purchase the item in ways other than merely placing ads on websites. When working on your content, you should take the next biggest thing into account: voice search. Yes, it's been around for a while. But with …

Cognitive maps simulate the knowledge structures and memories embedded in an individual's mind. As there is a caption, would setting the alt to null be better in this case from an accessibility point of view? If you want to link to somebody but you don't want it to count as …

If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too. High authority links are great, but in my opinion, relevant links win the game every time. The key aspect of Google's algorithm that all of …

Basically, it's like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. However, not all content is indexed. This is because Google is interested in improving the online experience for users. Similarly, your website will be …

An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? People are using voice search for local search especially when …

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Various HTML elements can be altered to target certain keywords to improve a page's ranking. Data mining can be used …

As a rule of thumb, make sure your title tag is no more than seven words and less than sixty two characters, including spaces. Big search engines also operate on several different search engine verticals. Having no website presence can make you miss out on numerous opportunities for your business …

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have …