A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then …

You can use off-page optimization to improve your website's reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as "link building." Understanding how crawling, indexing, and ranking works is …

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. Put simply, copywriting is writing to persuade, convert, and sell. The major goal of all external optimization activities centers on link building. On page …

Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. I'm sure you don't want to spend time creating content no one wants to read. Make sure you understand the acceptable performance baselines, the scheduled maintenance times, and the change request methodology (if …

The SEO plan contains information on internal and external proposed optimizations. That is the reason why same search string generates different results in different search engines having distinct algorithms. In the face of these cluttered conditions, firms continue to seek to be heard. A focused crawler crawls the web looking …

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business' online presence. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number …

It takes time for the search engine to locate the site. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you …

Thinking in terms of the search engine-who thinks in terms of the user-too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. Setting up Google My Business is a must for your SEO gameplan. It is this …

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Sites that seek payment to assist in building trust should be given thorough examination. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers …

The reason you want natural, helpful, informative links is that you don't want to have to constantly replace links ignored by the search engines and you don't want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. Any rapid increase in traffic suggests suspicious or 'black-hat' methods …

If your site is littered with lengthy, indecipherable URLs that don't align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer …

Strategically employ bulleted lists, headings, and subheadings for clarity and information organization. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. It's not enough just to update regularly anymore; posts consistently need …

Remarketing ads appear the next time an individual accesses the internet or uses a mobile device. Finding the search phrases that your website or blog should be optimized for is essential to any search engine optimization campaign. Repetition helps increase consumer ad recall as well as brand recall. Search is …

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting …

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. Google and other search engines keep the inner workings of their algorithms a secret. All …

Niche social networking sites focus on a specific interest, hobby, or demographic group. You will need to present information in an easy-to-follow fashion. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines …

Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. The images that you upload to a webpage also have an impact on SEO. It's important that your files have relevant titles, relevant Alternative Text and aren't so big that they …

Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and …

Brands are names given to goods or services or groups of complementary products. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing …

A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine how valuable a piece of content or webpage …

However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. Even though links from Wikipedia are nofollow, there is speculation that Google's algorithm still does take …

Leveraging these tools can significantly lower the total cost of SEO ownership while achieving most of the benefits. The search engine wants to prevent that the amount of banners ads "above the fold" does not exceed a certain limit. Transmitting the same ad to everyone who visits a website does …

But social didn't bother with this model. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Used by companies to …

Pick your permalink structure wisely. Don't change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. The standard rule of thumb is a minimum of 200-300 words per page. Ultimately …

Marketers for some brands can target the individuals who are most likely to purchase the item in ways other than merely placing ads on websites. When working on your content, you should take the next biggest thing into account: voice search. Yes, it's been around for a while. But with …

Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your …

These constant changes in SEO strategies with Google's change will never let Seo die. A visual ad places the greatest emphasis on a picture or the optical element of the presentation. By constantly creating new content around your product page, you will be getting more and more pages indexed - eventually …