Our data shows that even if it's a high authority website, the link had no impact. Content machines used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. I heard that storytelling in …

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

This trend is only just getting started and will become a major deciding factor in the coming years, with 2020 expected to be a pivotal point in this next SEO evolution. Its algorithm can only use certain indicators to judge whether or not a link is natural, and as long …

In the passive approach, you'll simply wait for Google to index your site, and trust its best judgment when it comes to canonicalizing your URL structures. Without goals, it's nearly impossible to objectively measure your progress, but with too lofty or unfounded goals, you'll only set yourself up for a …

Having proper meta tags is essential. Generating leads becomes the primary goal. It's a good idea to know the sales cycle in your industry because people with different job descriptions have different roles. A lovely present would be one of those rocking horse UK . For example, a search for organic …

Google Images allows you to filter results based on those available for reuse. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page …

Many advertisements seek to elicit emotional responses from consumers. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. If you're looking for …

When I conduct keyword research I usually generate a short list by eliminating anything over eight thousand searches per month and anything less than three thousand searches per month. Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and …

Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a 'value add' - and that can be in many areas. Since heading tags typically make text contained in …

As stimuli reach an individual's senses, short-term memory processes them. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their …

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Keywords were consequently "stuffed" wherever possible, including in the metadata and the source code. It …

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. A large scale …

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

The completion rate for online video ads is 88 percent versus 79 percent for TV. This keyword uses numerous different words and as such can also be known as a search phrase. So, you get out your phone and head to Google searching for a last-minute gift. Digital marketing includes …

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that …

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. As we embrace new technologies, we must also learn how to optimize for them. Social media websites along with social bookmarking should be considered as well. The entire understanding of …

Although you could certainly sit and wait until a domain is finally available, that may not be your best option. The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of …

Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Enthusiasts deliver messages in person or through social media. Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine …

The Web search engines make use of a Crawler or Spider that crawls the website content. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely …

A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. When you do the same search queries over time, it will start to become clear what is trending up and down. Link building refers to building credibility on your website by having …

The approach to solving these problems is to handle with care. When I conduct keyword research I usually generate a short list by eliminating anything over eight thousand searches per month and anything less than three thousand searches per month. Develop a winning SEO strategy to stay ahead of competitors …