The death of link bait

Google Images allows you to filter results based on those available for reuse. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page …

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Why most people will never be great at keywords

Many advertisements seek to elicit emotional responses from consumers. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. If you're looking for …

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Adjust your appearance in search by utilising doorway sites

When I conduct keyword research I usually generate a short list by eliminating anything over eight thousand searches per month and anything less than three thousand searches per month. Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and …

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Google ranking factors can be affected by backlinks

Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a 'value add' - and that can be in many areas. Since heading tags typically make text contained in …

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Let's talk about landing pages

As stimuli reach an individual's senses, short-term memory processes them. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their …

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Test Your Interface Design for Usability

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. A large scale …

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Determining Relevance: Trust your gut when it comes to URLs

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that …

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High advertisement ratio can be mitigated by using 301 redirects

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. As we embrace new technologies, we must also learn how to optimize for them. Social media websites along with social bookmarking should be considered as well. The entire understanding of …

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Repurpose old web 2.0

Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Enthusiasts deliver messages in person or through social media. Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine …

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Improve site speed

The Web search engines make use of a Crawler or Spider that crawls the website content. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely …

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Slice-of-life SEO

A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. When you do the same search queries over time, it will start to become clear what is trending up and down. Link building refers to building credibility on your website by having …

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One element of your strategy should look at static pages

The approach to solving these problems is to handle with care. When I conduct keyword research I usually generate a short list by eliminating anything over eight thousand searches per month and anything less than three thousand searches per month. Develop a winning SEO strategy to stay ahead of competitors …

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