Losing Focus on user generated content

Be careful. What you don't know can and will hurt you. Common objectives marketing teams seek to achieve include an increase in market share, sales, and brand loyalty. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the …

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How to learn about web 2.0 in a few hours

Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. Google's featured snippet is a tool through …

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Explosion of the digital arena

This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each page and or post. These objectives form the basis for …

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Latest developments in web portals

They are often more willing to visit stores or search online prior to making decisions. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. It has become a trend by SEOs to remove older content, especially …

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How to deal with social media

Backlinks are hyperlinks that point back to your website. This is because there are hundreds of factors that weigh in to number one rankings and exact match domains are no longer a sure thing. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally …

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Start simple, but don't forget ROI

You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. Subsequently, the market response from 'A' will be compared to that of 'B'. You need a clear strategy on your most profitable keywords. You …

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Start simple, but don't forget canonical URLs

Not too many years ago, content quality really didn't matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that's just not the case anymore. I highly recommend starting …

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The truth about authority sites

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

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Lessons I learned about indexed pages

Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority …

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One important aspect is meta tags

Successful development of an IMC program helps firms remain profitable and vibrant, even when the complexities of the marketplace make these goals more difficult to attain. Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are …

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Things that make you love and hate page impressions

Even fewer individuals focus on quality without any price considerations. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve …

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Clarification about trust rank

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It's important not to waste …

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Make link exchanges the main focus of your marketing tactics

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

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Remember that authority sites make the web go round

A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed) will normally allow the target page on the new domain to escape the worst …

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Are Press Releases right for SEO?

You might be surprised to find that nearly 90 percent of online transactions in North America are from B2B sales, not B2C (business to consumer). Analysing a competitor's recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their 'inner circle' …

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Are you making these plugins errors?

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers' questions and stands out from competing content. How can you test your hypothesis? How can you get enough data to validate or invalidate …

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Its all about authority sites

Many emotions can be connected to products, including trust, reliability, friendship, happiness, security, glamour, luxury, serenity, pleasure, romance, and passion. SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising - the same can be said for almost all types of …

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Layout, formatting and LSI combine to make great SEO

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …

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Start simple, but don't forget 301 redirects

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. They're therefore considered to be "thin". You cannot possibly target every search engine that exists. As a digital marketer …

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