Word-of-mouth endorsements have changed. But don't pretend to be a licensed hair stylist, contractor, or healthcare professional - you're setting yourself up for charges of fraud or worse. If you're planning on improving your garden then why not add monkey bars today? If Sitefire not able to rank on the first …

In fact, acquiring back-links may be the most important of SEO. Today, Google operates under an entirely different algorithm. What happens when you search for what is a leased line for instance? While Article Leads plenty of differences between SEO and content marketing, there are also many areas where they …

A high authority site will rank much faster than you. The good news is that Firefox and Google Chrome have a variety of plugins you can use to make your final analysis a lot easier. The same holds true for importance. You know that you build a customer list slowly …

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. The millennial generation garners the most advertising dollars. Globally integrated marketing communications (GIMC) programs are vital for international firms. This has changed as …

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Paid software is not exempt from this rule; it will also …

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. Technical SEO refers to the technical aspects of on-page SEO like site …

Publish content that people would like to share and link to. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Start as you …

Write locally oriented content: It's one of the best things you can do to improve local rankings. Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Visiting a website …

Every page should be given a title that describes its content. Synergies take place between countries and regions. The easier you make it for people to read your content, the more of it they absorb. To get links from high quality blogs, you need to create link-worthy content on your …

Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. By using Google Developers' PageSpeed Tool, you can quickly and easily understand just how long it takes for your site to load as a whole as well as individual pages. Place …

JSP, ASP, and PHP files are indexed in the same way as any HTML document. Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of …

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. Google …

Advertising often supports other marketing functions. SEO is Search Engine Optimization. Find out which pages on your competitor's site are bringing in the most backlinks, social shares, and traffic. The solution that this site implemented was to add internal canonical tags to all the pages.

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If these things happen to you, it's unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines themselves. The output of the planning and strategy phase is the SEO plan. You get the idea of what kind of content is …

Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some …

More importantly, an SEO campaign must be a means to an end, not an end in itself. It is vital to see it in its broader business context: What sort of visitors will convert well for this business online? Is the ideal visitor budget conscious or seeking luxury items? Don't …

Just as Google has always been focused on providing its users with the best results, now it's time to put your focus on what's most important for your audience. As such, ranking number one for your business name, while it's an important foundation, is really only of secondary importance in …

At the same time, you also need to consider something called 'LSI' or 'Latent Semantic Indexing'. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

SEO even matters once you get someone to your site. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do …

However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Continuous targeted learning can help …

If you know your industry inside out, then you'll immediately make assumptions based on what you would search to look for your products or services. One part of monitoring is checking the number of pages that are indexed for the old website (this should go down) and the new website …