Messages presented in the advertising campaign can be reinforced through a variety of communication promotions. When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword …

This step is extremely important so we'll take a deeper dive on the most effective way to research your competition. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine …

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. If you are just starting a site, you may be able to get by with a shared host. As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. Remarketing re-engages …

What is generally the one thing that may prevent someone from using my service? Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. It's a gray area, but …

While variety is the spice of life, changing things up too much on your website won't help it rank in search engines. Of course it's important to regularly refresh and update your content-in fact, it's vital, but making too many changes all at once will certainly impact ranking stability. If …

Not all back-order agents provide the same service levels. Company leaders view marketing expenditures as non-revenue-generating activities. Repetition helps embed a brand in the consumer's cognitive memory. So, most SEOs are self-taught.

Build content that ranks well

What SMEs haven't realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average …

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. Can your title tag be improved to be …

Schema.org is a code protocol developed jointly by the world's top search engines. It's created to make it easier for companies to structure the data they present on their websites A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks …

Google and other search engine providers suspect such duplicate content seeks to fool the search engine and subsequently penalizes the site with a poorer search rank. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Readability …

after coming up with all possible variations of 'B'. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. Page meta descriptions appear in search results, which means they should always match the page's content. The more popular and important a site …

They can also originate from negative statements by a friend, seeing an advertisement that the potential customer did not like, or comments made in social media outlets about poor products and services and/or corporate misconduct. Experimenting requires thoughtful tinkering. Links pointing to your site help Google discover new pages …

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. According to Google, website loading speed is a very important SEO factor. Google …

One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Attaining effortless yet enthusiastic referrals is the key …

Google is even more dominant in Europe, with approximately 80% of search engine market share. Use of this method suggests that management may not recognize the benefits of marketing communications. Do not schedule the republishing of posts. Although the resource investment for monitoring each individual query and providing content for …

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy - in-depth content …

Excessive link exchange (Link to me and I'll link to you) or partner pages exclusively for the sake of cross-linking will negatively impact a website's ranking in search results. Does your business have an SEO strategy? Google delivers results based on the geographic location of the searcher, which is determined …

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. If you have been creating content on your website for years …

An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? People are using voice search for local search especially when …