In the old days of SEO, you could optimize both your offsite content title and the anchor text of your link to include specific keywords and phrases identical to the ones you want to rank for. Engagement constitutes the primary business model for Web 4.0. A well made purple …

An SEO strategy for a business might be to create content for a desirable group of keywords or audience that their competitors have overlooked. Google's mobile-first index is now a reality, which means it's drawing its results from mobile-optimized sites first, rather than sites geared to desktop computers. The world …

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. "Negative" ranking factors (such as having duplicate content) penalize your rank. We borrow from the scientific method in this regard; we form hypotheses and then devise experiments …

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Shared hosting (just like free hosting) uses virtual IPs to host multiple domains on the same web server. Those new to SEO think that this kind of online marketing strategy is a long, complicated process …

On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. The PPC (pay per click) activities should also be very good. Make note of the unique characteristics on-page and in the source. Black hat SEOs spend nights scheming and biding time …

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping …

Search engines have really smart algorithms. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around …

Search engines like to see static-looking links. Head and long tail: What's the difference? Unlike TV advertising and other large-scale marketing campaigns, companies don't require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. The best part of on-page optimization …

It's clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Develop SEO-enabled content from …

I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Shorter domain names (consisting of a single English vocabulary word) tend to attract more broad (untargeted) traffic. Headings give your web page structure and help search engines …

We know consumers want personal interactions with brands, but they also want them in real time A strong online presence is essential for any business to be competitive. One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel …

The combination of SEO and conversion can result in a lift in organic results. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product …

Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Domain Authority is used as a predictive measure for PageRank …

Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. You can't just aim for clicks with your organic SEO efforts - you need to make sure that all your efforts results in conversions (including contact requests, phone …

Search engines largely ignore duplicated content, so ask yourself what's left on a given page if all the content that is a repetition of somewhere else is excluded. Again, start by disabling JavaScript before accessing your website. A 301 redirect is a permanent redirect from one URL to another. Whether …

Extensions are usually linked to what backend technology is being used to serve the page. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Now …

My recommendation is that if you would like to use JavaScript, place the code in an external file. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website …

In essence and as we earlier stated, Off-page SEO is anything you do, and in extension, others do to drive traffic to your site and improve its ranking. A verbal or written ad places more emphasis on the copy. Now, the key to a successful website is less about utilizing …

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. SEO will make sure you blog posts get found and drive traffic.There's a million things …

Cognitive maps simulate the knowledge structures and memories embedded in an individual's mind. As there is a caption, would setting the alt to null be better in this case from an accessibility point of view? If you want to link to somebody but you don't want it to count as …