You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result …

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. If search engines don't know …

It is understandable that you may be hesitant and leery of taking the time and effort and making the investment in SEO. If you're new to SEO, these fears are common. Knowing what to expect from an SEO strategy beforehand can help calm some of those fears. A strongly established …

Ad design must be adapted to every size screen also facilitates search engine optimization programs as well as the so that each fits comfortably on the device. Knowing how people store, retrieve, and evaluate information assists the company's marketing team in developing advertisements and marketing communications. Test your website URL …

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a …

You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from …

A newer email tactic involves weather targeting. Developing a content plan will not only make writing or implementing your content less stressful - as you'll already have ideas to work with - it will also remind you of significant dates well in advance. Obviously, the best way to get a lightning-fast site …

Keyword research does not apply only to on-page textual elements. Mobile devices help individuals communicate with each other and link them to social networks, thereby allowing users to post comments, pictures, and videos while reading the thoughts of others. There's no denying that a website's popularity correlates with how high …

If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want to spend a bit more time asking your customers, setting up focus groups, or analyzing spending patterns. It's generally accepted that using copyright notices and legal …

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well …

In the past, Google's algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google's most aggressive attempt to clean up its search results and in turn, this is having a major …

he first step to effective website monitoring is to choose an analytics software on your site. Repetition is key to this type of research. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining …

Brands and individuals engage in conversations and interact in several ways. The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search …

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That's simply not applicable anymore and search engines are much …

Every little bit counts. Good link campaigns are time consuming but valuable for every Web site seeking new business. Google's war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk of being penalized. When you …

I strongly believe that relevant links have a bigger impact on the algorithm. After all, your dish must appeal to readers for you to rank high. Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. Search engine do not give …

Everyone keeps hearing the phrase "content is king", but what does that really mean? Obviously, there are exceptions to this, like spam-bots. In short, it's a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. You can't just aim for clicks with your …

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. Gaining backlinks is tough, as it involves convincing …

SEO is about providing value, not tricking search engines into ranking you higher. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don't hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching …

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Google, Yahoo and Bing …

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. Google has a free tool …

The higher the price, the more time an individual spends searching for information. Advertising agencies provide a variety of options. When search engines find each page, the canonical tag tells it to attribute full value to one version. People often click away from a site if they do not get …

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Change the titles on your least successful pages twice a year. Why? Because …

Individuals can be sent emails based on geotargeting techniques. It's cost-effective and generally low maintenance unless you're offering a reward. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and …

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a …

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have …

However, if you have too many, then high volumes of duplicated content may be the problem. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they …