For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). Meta description tags can influence click-throughs but aren't directly used for rankings. Each search engine may have …

Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Do some keyword …

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. They prefer different …

Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to "help users navigate your site". With search engines becoming smarter and more sophisticated …

Typically, part of the answer is by targeting less popular keywords. At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). online retail purchases havegrown from $262 billion in 2013 to $370 billion in 2017 …

Social media includes any digital tool or venue that allows individuals to socialize on the web. Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. Your online competitors may not be who you think! By taking a broad look at …

Brand loyalty constitutes the ultimate objective of building powerful brands. Solid communications objectives should be established. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won't happen overnight. It takes persistent …

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. But simply knowing what …

Use keywords in the URL of your page. Using a website URL that's full of symbols and numbers will hurt your ranking since most people aren't searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. The traffic manager works closely with the advertising …

One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel='nofollow'" instructs Google to not allow PageRank to flow through the link. If you only do a little SEO once in a while, then you need to adjust …

These models are far from perfect. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Before we jump into the data points, I'd like to remind readers that keyword selection matters just as …

Using website templates is a sound strategy as long as you can ensure that every page has a unique HTML title and meta description tag. Design sites to ensure cross-browser compatibility. Wikis are related to blogs, but they're more of a democratic community. How do you work out the price …

They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. SERPs will get more personalized and will take into account users' interests, hobbies, location, search history, and certainly gender. SEO specialists will also have …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you …

As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Good link campaigns are time consuming but valuable for every Web site seeking new business. SEO is here to serve not only you - a website owner, blogger, entrepreneur but …

List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

The personal reputation has become a crucial aspect. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. Many domain name owners are selling their domain names. There …

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Plagiarism is another thing …

I always thought if it improves user experience and is better than what's there in those long tail searches at present, who's complaining? However, you can find a duplicate content checker quite easily. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a …

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. leading to more views, higher conversion rates and finally increased profit. This is the reason why the market gets increasingly competitive and big players get ahead …

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Building trust means advocating for the site visitor to get what they're promised. Typical information for consumers includes …

A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. Unless you're already a professional Web designer, don't do it all yourself; this is the biggest mistake you can make. Scan through your website and make a list of all the …

Your aim here is to inform the webmaster of the dead link and provide an alternative link, your link. If you can't make the long-term commitment needed, consider spending your money on pay per click ads. Choose your keywords. Make sure they have good volume, aren't too difficult, and suit …